The core essence of a company can be captured in its Business Model — the key methods used for Value Creation. That model allows companies to maximize their cycles of Creating / Messaging / Distributing / Trading. Many companies will often share the same business model but there are usually significant differences in the development of their Market Positioning. The core elements of a business model also allow better comprehension of essential questions that determine 3 key pillars of Value Creation: Value Chain / Value Proposition / Revenue Model. The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals. Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.