The document describes Concept Design Academy, an online learning platform covering topics like critical thinking, strategic planning, branding, and human resources. It is curated and directed by Ed Thompson, a marketing consultant with over 20 years of experience working with multinational companies in Japan. The academy provides toolkits, frameworks, and community resources to support users' career and business goals.

1. Concept Design / ACADEMY /
Content and toolkits covering critical thinking, strategic planning, branding,
communications, human resources & organizational development.
academy.conceptdesign.io
Curated / Hosted / Directed by Ed Thompson

2. Self-Assessment | Concept Design / Academy /
https://academy.conceptdesign.io/posts/self-assessment/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Self-Assessment
Achieving the right fit for yourself in a profession is a challenge requiring
awareness of your skills and mindset through ongoing Self-Assessment.
eersonality and character are soft-skills of
incredible importance for achieving
emotional satisfaction in any role.
In addition, aptitude along with
professional and technical skills are
essential factors when undertaking or re-
evaluating your Career Planning.
Comprehension of your capabilities in these
areas will allow adjustment to
responsibilities and challenges in various
roles, particularly when advancing your focus
from Managerial Skills to Leadership Skills.
Soft Skills
Personality: Attitude and interpretation of events in the world around you
Character: Emotional core that defines your psychology and reaction to circumstance
Communication: Style of interaction with individuals and groups when presenting your viewpoint
Professional / Technical Skills
Abilities: Aptitude in specific categories of expertise
Knowledge: Depth of awareness or education in defined subject matter
Certification: Recognized achievement and mastery in particular fields and disciplines

3. Self-Assessment | Concept Design / Academy /
https://academy.conceptdesign.io/posts/self-assessment/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Soft Skills
Personality: Attitude and interpretation of events in the world around you
Character: Emotional core that defines your psychology and reaction to circumstance
Communication: Style of interaction with individuals and groups when presenting your viewpoint
Professional / Technical Skills
Abilities: Aptitude in specific categories of expertise
Knowledge: Depth of awareness or education in defined subject matter
Certification: Recognized achievement and mastery in particular fields and disciplines
Soft Skills
Personality: Attitude and interpretation of events in the world around you
Character: Emotional core that defines your psychology and reaction to circumstance
Communication: Style of interaction with individuals and groups when presenting your viewpoint
Professional / Technical Skills
Abilities: Aptitude in specific categories of expertise
Knowledge: Depth of awareness or education in defined subject matter
Certification: Recognized achievement and mastery in particular fields and disciplines

4. Self-Assessment | Concept Design / Academy /
https://academy.conceptdesign.io/posts/self-assessment/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Soft Skills
Personality: Attitude and interpretation of events in the world around you
Character: Emotional core that defines your psychology and reaction to circumstance
Communication: Style of interaction with individuals and groups when presenting your viewpoint
Professional / Technical Skills
Abilities: Aptitude in specific categories of expertise
Knowledge: Depth of awareness or education in defined subject matter
Certification: Recognized achievement and mastery in particular fields and disciplines
Soft Skills
Personality: Attitude and interpretation of events in the world around you
Character: Emotional core that defines your psychology and reaction to circumstance
Communication: Style of interaction with individuals and groups when presenting your viewpoint
Professional / Technical Skills
Abilities: Aptitude in specific categories of expertise
Knowledge: Depth of awareness or education in defined subject matter
Certification: Recognized achievement and mastery in particular fields and disciplines

5. Concept Design / COACHING /
Custom programs to elevate the performance of agency teams, marketing
divisions and business leaders.
conceptdesign.io/coachingz
Professional Development with Ed Thompson

6. Concept Design / COACHING /
https://conceptdesign.io/coaching
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
COACHING SESSIONS OVERVIEW
Our coaching programs strengthen alignment amongst staff for common
skillsets covering communication, presentation and solutions development.
All participants in coaching programs gain ongoing access to the
Concept Design / ACADEMY /
Creative Thinking Strategic Planning
Create stronger team interaction for
specific skill-sets through guided exercises.
Increase the caliber of decision-making by
teams to maximize performance.
Brand Activation Organizational Excellence
Strengthen capabilities of marketing
teams and their advertising and
promotional campaigns.
Alignment / Development of a unified
company culture centered on a shared
vision for the future.
Executive Leadership
Reinforce the strengths necessary to sustain your development as a Results Driver.

7. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals
and business objectives.
academy.conceptdesign.io

8. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築

9. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and
workshops I have delivered across decades at corporations throughout
Greater APAC. These programs have improved the efficiency of sales and
marketing initiatives, along with aligning the performance of their
management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I
continue to provide multinationals in the region with strategic advice covering disciplines of
public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career
goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications,
human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive
experience directing advertising campaigns, marketing promotions and digital media initiatives
across numerous industries. These include fast-moving consumer goods, fashion and lifestyle,
beverages and liquor, music & entertainment, talent & recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our
global body of knowledge to meet the demands we all face in a quickly changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac,
Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW Harper, Johnnie Walker, Usquaebach Whisky,
Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman •
NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson • Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo
Campus) / Nikkei Business School (日経ビジネススクール)

10. Powered By
Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations,
media management, and event production — directed by Ed Thompson,
Marketing Consultant / Founder. We deliver high-level execution from planning
to implementation on all communications and strategic business programs for
global multinationals across Japan & APAC.
Our ability to integrate design, marketing, technology and media
communications elevates the reach and impact of our client initiatives. We
provide brand activation and channel engagement through these custom
programs for innovative brands seeking to fully maximize their promotional
impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development
are also a part of our core consulting focus, to assist businesses in improving their
overall effectiveness.
www.conceptdesign.io

11. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Available for Mobile & Tablets