An essential goal moving into leadership roles is your development as a Results Driver (Strategy / Innovation / Influence / Confidence). All these characteristics coalesce to build your credibility as a leader and contribute greatly to your unique approach to Management Strategy. The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals. Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.

1. Content and toolkits covering critical thinking,
strategic planning, branding, communications,
human resources & organizational development.
academy.conceptdesign.io
Concept Design / ACADEMY /
Curated / Hosted / Directed by Ed Thompson

2. Crafting Leadership
An essential goal moving into leadership
roles is your development as a Results
Driver:
Strategy
Applying strategic thinking across multiple realms of
responsibility distinguishes leaders from managers.
Innovation
Realizing change through communication, people and
project management.
Influence
Engaging and building conviction in others particularly
during high-pressure situations.
Confidence
Conviction to take initiative and responsibility for
processes, procedures and solutions.
All these characteristics coalesce to build your
credibility as a leader and contribute greatly to your
unique approach to Management Strategy.
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Crafting Leadership | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/crafting-leadership
Concept Design / ACADEMY /

3. Leaders have a certain mix of qualities where people decide to follow them at crucial moments.
Those are the times when your leadership capabilities are most prominently displayed.
Category / Perspective Score Comments
Strategy
Strategic Mindset: Leveraging the core elements of Research / Analysis /
Synthesis.
1 / 2 / 3 / 4 / 5
Strategic Planning: Consistent mental discipline that is Ongoing / Rational /
Systematic.
1 / 2 / 3 / 4 / 5
Innovation
Process Mapping: Developing approaches and solutions to routine and
unexpected challenges.
1 / 2 / 3 / 4 / 5
Activity Modeling: Delivering processes and methodologies that consistently
overcome hindrances and obstacles.
1 / 2 / 3 / 4 / 5
Influence
Persuasion: Aptitude in gaining commitment through both one-on-one and group
interaction.
1 / 2 / 3 / 4 / 5
Delegation: Assignment of tasks and responsibilities to build the skills and resolve
of team members.
1 / 2 / 3 / 4 / 5
Confidence
Management: Creating an attitude of self-motivation and accountability that
becomes a standard across your team.
1 / 2 / 3 / 4 / 5
Decision Making: Sureness in your skillset to implement — and if necessary
recalibrate — decisions that carry substantial responsibility.
1 / 2 / 3 / 4 / 5
Crafting Leadership
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Crafting Leadership | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/crafting-leadership
Concept Design / ACADEMY /

4. Leaders have a certain mix of qualities where people decide to follow them at crucial moments.
Those are the times when your leadership capabilities are most prominently displayed.
Category / Perspective Score Comments
Strategy
Strategic Mindset: Leveraging the core elements of Research / Analysis /
Synthesis.
1 / 2 / 3 / 4 / 5
Strategic Planning: Consistent mental discipline that is Ongoing / Rational /
Systematic.
1 / 2 / 3 / 4 / 5
Innovation
Process Mapping: Developing approaches and solutions to routine and
unexpected challenges.
1 / 2 / 3 / 4 / 5
Activity Modeling: Delivering processes and methodologies that consistently
overcome hindrances and obstacles.
1 / 2 / 3 / 4 / 5
Influence
Persuasion: Aptitude in gaining commitment through both one-on-one and group
interaction.
1 / 2 / 3 / 4 / 5
Delegation: Assignment of tasks and responsibilities to build the skills and resolve
of team members.
1 / 2 / 3 / 4 / 5
Confidence
Management: Creating an attitude of self-motivation and accountability that
becomes a standard across your team.
1 / 2 / 3 / 4 / 5
Decision Making: Sureness in your skillset to implement — and if necessary
recalibrate — decisions that carry substantial responsibility.
1 / 2 / 3 / 4 / 5
Crafting Leadership
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Crafting Leadership | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/crafting-leadership
Concept Design / ACADEMY /

5. Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY / https://academy.conceptdesign.io
Gain access to a powerful resource for knowledge to support your career goals and business objectives.
academy.conceptdesign.io

6. Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY / https://academy.conceptdesign.io
Gain access to a powerful resource for knowledge to support your career goals and business objectives.
academy.conceptdesign.io

7. Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and workshops I have delivered across decades at corporations throughout Greater APAC. These
programs have improved the efficiency of sales and marketing initiatives, along with aligning the performance of their management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I continue to provide multinationals in the region with strategic advice
covering disciplines of public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications, human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive experience directing advertising campaigns, marketing promotions and digital
media initiatives across numerous industries. These include fast-moving consumer goods, fashion and lifestyle, beverages and liquor, music & entertainment, talent &
recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our global body of knowledge to meet the demands we all face in a quickly
changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac, Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW
Harper, Johnnie Walker, Usquaebach Whisky, Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman • NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson
• Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo Campus) / Nikkei Business School (⽇経ビジネススクール)
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY /
Concept Design / ACADEMY / https://academy.conceptdesign.io

8. Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations, media management, and event
production — directed by Ed Thompson, Marketing Consultant / Founder. We deliver high-level execution from
planning to implementation on all communications and strategic business programs for global multinationals across
Japan & APAC.
Our ability to integrate design, marketing, technology and media communications elevates the reach and impact of
our client initiatives. We provide brand activation and channel engagement through these custom programs for
innovative brands seeking to fully maximize their promotional impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development are also a part of our core
consulting focus, to assist businesses in improving their overall effectiveness.
www.conceptdesign.io
Powered By
SEMINARS / WORKSHOPS
CONTENT MARKETING
BRAND ACTIVATION PUBLIC RELATIONS

9. Available for Mobile & Tablets
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Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY /
Concept Design / ACADEMY / https://academy.conceptdesign.io