19. EVERY TIME YOU GIVE A USER AN OPTION, YOU’RE
ASKING THEM TO MAKE A DECISION. WHEN A USER
DOESN’T CARE OR UNDERSTAND THE OPTION, THIS
ULTIMATELY LEADS TO FRUSTRATION.
wordpress.org/about/philosophy
DECISIONS, NOT OPTIONS
@cdils | #WCSATX
22. CREATE A NICER WP-ADMIN EXPERIENCE
▸ Get rid of the code editor
▸ Get rid of unused layouts
▸ Get rid of unused widget areas
▸ Add editor styles
▸ Add custom Gravatar
▸ Brand the login screen
https://carriedils.com/uncluttering-the-admin-experience/
https://premium.wpmudev.org/blog/customize-login-page/
@cdils | #WCSATX
25. Too many choices
wastes people’s time.
#decisionsnotoptions
@cdils | #WCSATX
26. DECISIONS, NOT OPTIONS
SITUATIONS WHERE THERE ARE LOTS OF CHOICES…
▸ Selecting a hosting company
▸ Choosing a hosting plan
▸ Choosing a design
▸ Deciding on features
▸ ???
@cdils | #WCSATX
28. DECISIONS, NOT OPTIONS
WHEN YOU’RE THE EXPERT…
▸ Present two options and give your opinion about which is
better based on the circumstance
▸ Make a decision on their behalf
▸ Share just enough information
@cdils | #WCSATX
29.
30. Fewer options means more
confident decision-making.
#decisionsnotoptions
@cdils | #WCSATX
31. IS YOUR WEBSITE GUILTY OF
TOO MANY OPTIONS?
@cdils | #WCSATX
32. WHAT DO YOU WANT PEOPLE TO DO ON YOUR SITE?
▸ Sign up for your newsletter
▸ Read your latest article
▸ Follow you on social media
▸ Click through an ad
▸ Contact you
49. CARRIE DILS @cdils
Carrie Dils and Diane Kinney have 25 years of combined freelance
experience. They've learned many things the hard way, and can make
the path easier for you. This is the book they wish they’d had.
REALWORLDFREELANCING.COM
OfficeHours.FM is a weekly podcast hosted by Carrie Dils targeting
small business owners, freelancers, and others providing
WordPress-based products or services.
OFFICEHOURS.FM
Carrie Dils is a teacher, speaker, writer, and podcaster serving the
WordPress community. For articles on tech and business, visit:
CARRIEDILS.COM
@cdils | #WCSATX