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Charles Cowap
MBA MRICS FAAV
Strategy and the Land Manager
Land – delivering on all fronts
RICS Rural Conference
Cirencester
18 June 2015
Charles Cowap
MBA MRICS FAAV
Strategy?
Charles Cowap
MBA MRICS FAAV
Some research
• 151 land managers
– Chartered surveyors
– Resident agents
– Consultants
– Owners and Trustees
• 1.973 million + acres (may be up to 4 million)
• 73 definitions of strategy
Charles Cowap
MBA MRICS FAAV
The strategy Top 10!
10 = Setting and monitoring KPIs
9 = Portfolio Management
8 = Average return on capital
Charles Cowap
MBA MRICS FAAV
The Top 10
7 = Benchmarking against external or published
data
6 = Formal Tax Planning and Reviews
5 = Payback period
Charles Cowap
MBA MRICS FAAV
The Top 10
4 = Benchmarking against previous performance
3 = Cash Flow Monitoring
2 = Cash Flow Forecasting
Charles Cowap
MBA MRICS FAAV
And Number One!!!
CAPITAL AND
REVENUE
BUDGETING
Charles Cowap
MBA MRICS FAAV
AND A FEW THAT DIDN’T MAKE THE
CUT
But might be worth a look ……..
Charles Cowap
MBA MRICS FAAV
11 – 15: They came close!
11.Discounted Cash Flow
12.SWOT analysis
13.Vision Statements
14.Mission Statements
15.Competitor analysis
Charles Cowap
MBA MRICS FAAV
And from even further down
• Scenario Planning
• Environmental Analysis
– PESTEL and variants
• Stakeholder Mapping
Charles Cowap
MBA MRICS FAAV
Wooden Spoon
Business Model
Canvas
Charles Cowap
MBA MRICS FAAV
Given a free choice:
To me? Some thick berk talking utter
b**!!5/t and hoping no one realises
that here's a twit with a pinky ring and
no money, who knowingly proceeds
regardless that the listeners are all
actually fully aware of said
shortcomings, but that seems to get
away with it for long enough to
become part of the property scene.
Whereas the people who are any good
at it do not need to use buzz words as
they get how it all works without the
need to charge for this rubbish by the
hour.
The process of defining the vision,
mission, values, objectives and strategy
(tactics) of an estate.
Establish the time horizon and aims,
put in place a plan to deliver, KPI's to
monitor with a tandem vanity project
for the principal!
100 year plan
A must that most land
managers fail to complete.
Balancing the triple
bottom line
Alignment
the 8 key elements of strategic planning
are Core Values, Purpose, MIssion,
Strategic Anchors, Focus, Goals, Value
proposition and Brand (or reputation)
promise. All this needs careful
consideration and then execution -
thats the difficult bit!!
Charles Cowap
MBA MRICS FAAV
Charles Cowap
MBA MRICS FAAV
Contact Details
Translating new knowledge for rural professional practice
 cdcowap@gmail.com
 07947 706505
Twitter: @charlescowap
Blog: http://charlescowap.wordpress.com/
Slideshare: http://www.slideshare.net/cdcowap

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Strategy and the land manager

  • 1. Charles Cowap MBA MRICS FAAV Strategy and the Land Manager Land – delivering on all fronts RICS Rural Conference Cirencester 18 June 2015
  • 2. Charles Cowap MBA MRICS FAAV Strategy?
  • 3. Charles Cowap MBA MRICS FAAV Some research • 151 land managers – Chartered surveyors – Resident agents – Consultants – Owners and Trustees • 1.973 million + acres (may be up to 4 million) • 73 definitions of strategy
  • 4. Charles Cowap MBA MRICS FAAV The strategy Top 10! 10 = Setting and monitoring KPIs 9 = Portfolio Management 8 = Average return on capital
  • 5. Charles Cowap MBA MRICS FAAV The Top 10 7 = Benchmarking against external or published data 6 = Formal Tax Planning and Reviews 5 = Payback period
  • 6. Charles Cowap MBA MRICS FAAV The Top 10 4 = Benchmarking against previous performance 3 = Cash Flow Monitoring 2 = Cash Flow Forecasting
  • 7. Charles Cowap MBA MRICS FAAV And Number One!!! CAPITAL AND REVENUE BUDGETING
  • 8. Charles Cowap MBA MRICS FAAV AND A FEW THAT DIDN’T MAKE THE CUT But might be worth a look ……..
  • 9. Charles Cowap MBA MRICS FAAV 11 – 15: They came close! 11.Discounted Cash Flow 12.SWOT analysis 13.Vision Statements 14.Mission Statements 15.Competitor analysis
  • 10. Charles Cowap MBA MRICS FAAV And from even further down • Scenario Planning • Environmental Analysis – PESTEL and variants • Stakeholder Mapping
  • 11. Charles Cowap MBA MRICS FAAV Wooden Spoon Business Model Canvas
  • 12. Charles Cowap MBA MRICS FAAV Given a free choice: To me? Some thick berk talking utter b**!!5/t and hoping no one realises that here's a twit with a pinky ring and no money, who knowingly proceeds regardless that the listeners are all actually fully aware of said shortcomings, but that seems to get away with it for long enough to become part of the property scene. Whereas the people who are any good at it do not need to use buzz words as they get how it all works without the need to charge for this rubbish by the hour. The process of defining the vision, mission, values, objectives and strategy (tactics) of an estate. Establish the time horizon and aims, put in place a plan to deliver, KPI's to monitor with a tandem vanity project for the principal! 100 year plan A must that most land managers fail to complete. Balancing the triple bottom line Alignment the 8 key elements of strategic planning are Core Values, Purpose, MIssion, Strategic Anchors, Focus, Goals, Value proposition and Brand (or reputation) promise. All this needs careful consideration and then execution - thats the difficult bit!!
  • 14. Charles Cowap MBA MRICS FAAV Contact Details Translating new knowledge for rural professional practice  cdcowap@gmail.com  07947 706505 Twitter: @charlescowap Blog: http://charlescowap.wordpress.com/ Slideshare: http://www.slideshare.net/cdcowap