Customer Discovery - Launchpad Week CDMX Fintech 2016
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Customer Discovery is a way for Startups or Product Managers to understand and validate 2 important factors: The Problem and the Solution. We explore what the product owner or entrepreneur needs to understand in order to make the right questions and use the best data channels to achieve Customer Development
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Customer Discovery - Launchpad Week CDMX Fintech 2016
- 1. Customer Discovery Identifying your core audience Launchpad Week CDMX Fintech Edition Ciudad de México 2016
- 2. Claudio Cossio @ccossio R&D at Nearsoft Inc Product Development User Acquisition Monetization www.nearsoft.com
- 4. @ccossio Discovery Introducing your product to the world
- 5. @ccossio Moments Enable flow from the WANT to the GET. It is a small part of human behavior. It is what makes us human.
- 9. @ccossio Perception The NEEDS your product fulfills. What they WANT. How to GET it. Understanding is what is perceived.
- 11. Value Proposition What is your Unique Selling Point?
- 13. @ccossio Let’s work! Fill out the Canvas. 3 minutes - customer. 3 minutes - product. Discuss it with your peers. Keep it, we will come back to it ;)
- 15. @ccossio Interviews Get in front of the “potential” client/user. Learn to ask the “wrong” & “right” questions. Difference of Problem & Solution validation.
- 16. @ccossio Validate the problem Is it a real pain? Do they want SOMEONE or SOMETHING to solve it? Does the problem affect their life/business?
- 17. @ccossio Validate the solution Is the user willing to invest in your solution? Does the problem affect their life/business? Can this be solved with out your product?
- 18. @ccossio Insights Assets the user is putting in your product: • Time • Data • Effort • Social Capital • Money
- 19. @ccossio Look out for! Complexity hides the problem of sensory confusion. Ambiguity hides meaning. Simplicity is not clarity.
- 20. @ccossio Let’s work! 4 minutes - 3 Questions to validate the problem. 4 minutes - 3 Questions to validate the solution. Interview your peers. Don’t be shy……
- 21. @ccossio DATA Market data - Mattermark Socialmedia - Twitter/Linkedin/FB Pages/G+ Pulse on the market -Yellow pages / Newspapers Benchmarking - Angel/F6S
- 22. @ccossio Socialmedia Twitter - running pools on #. FB pages - consumer oriented. meetup.com & G+/Google Groups - communities. Linkedin - B2B oriented
- 23. @ccossio Tools Mattermark - online business. CBInsights - venture capital. Yellow Pages - current pulse. Newspapers - classifieds.
- 24. @ccossio angel.co / F6S Benchmarking Trends in your industry PR Pushes. New hires ;)
- 25. @ccossio User Research Develop Empathy Understand a person’s mind Hear them
- 27. @ccossio Let’s work! Share a Data channel that worked. Share a Data channel that sucked.
- 28. Questions ? Make me work hard ;)
Notas do Editor
- La idea es tener aqui los 4 iconos para identificar a la audiencia, hare un SHOW OF HANDS
- Aqui podemos poner algo que simbolice un camino o ruta de WANT to GET. Ideas: Puede ser del Metro de Barcelona….estaciones o las de BICING.
- Poner una animación que sale de la caja de Senses , aparece la flecha y luego aparece la caja de Acts, Platicare que en cada momento nuestras células -> sienten y por consecuencia actuan.
- Idea: Poner iconos o imágenes para los 5 sentidos. Dinamica: Voy a hacer esta pregunta a la audiencia. Which do you think is the slowest to process by the brain of all 5? Poner una animación que destaque a Sight como la respuesta correcta. Which do you think is the fastest? Poner una animación que destaque Hearing
- Sound frames your senses
- Imagen de una rompecabezas o algo que sea la pieza clave, NO QUIERO utilizar un lego. Prefiero algo diferente. CORNERSTONE o Piedra Angular…..algo mas de arquitectura o enfocada en diseño. Saying: It is repetitive….this tiny moment is the building block….that builds up your experience.
- This is the foundation of everything
- This is the foundation of everything
- Varias fotos de conversaciones. Lo que voy a decir: Confirming understanding -> that is a conversation
- Dejo un screenshot para tomarlo como base.
- Poner los logos de Intel
- Poner los logos de Intel
- Poner los logos de Intel
- Poner los logos de Intel
- Poner los logos de Intel
- Alguna imagen de despedida con el logo de fondo de Nearsoft y mis datos