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THERE ARE OVER
200 MILLION
LINKEDIN USERS
Two new users
Join linkedin
every second
42% Of users
Update their
Profile regularly
35% of linkedin
Users access
The site daily
Number of
Linkedin Groups:
1.5 million
81% of Users
Belong to at
Least one group
Average Age: 44
Over age 35: 79%
Complete Profile: 50%
<2 hours per week: 50%
>101 connections: 70%
10 or more groups: 96%
1
2
3
Profile Header
Background (summary)
Work Experience
Certifications
Education
Publications
Skills
Media to connect
• Industry and postal code
• A current position with description
• Two more positions
• Education
• At least five skills
• Profile photo
• At least 50 connections
• A summary
Profile Completion
Ways to connect
Groups
Owned by linkedin
•100% Profile
• Join a group
• Follow an Influencer
• Post a Status Update
• Get Recommended
• Get Endorsed
• Message a connection
Linkedin: Who Are You Trying to Reach?

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Linkedin: Who Are You Trying to Reach?