Cayte Grieve

Greater New York City Area United States

Director of Digital Strategy at WME | IMG

I am a whole-system kind of thinker. Which is probably why I am a digital strategist with a knack for designing experiences that merge the digital and physical worlds. This knack has allowed me to take on varied and diverse roles - from magazine content strategy, to IoT experience design. I am curious about the world and how I can help make it better. I always see the dots that connect the bigger picture, and develop solutions to modern and future problems. In my decade of experience I have been a magazine editor who simultaneously built mobile apps and an entire social media department; a product manager and product marketer, a brand developer; and a digital innovation consultant; I ...