Its not just about creating accounts in all social networks. Its about identifying the ones which can help your business.

1. Social Media
serving frequency for
Personal Branding

2. A Bit of ME
Personal Branding Practitioner
A Social Media Enthusiasm
Owner of Pingfans, Social Network
and Online Community Consultant
Founder, FreSh (freedom of sharing)

3. Tempting Foods…
I want to eat all… (is it good for me?)

4. If.. SOCIAL MEDIA is A FOOD
I want to each it every hour (is it good for me?)
hour..

5. Which one you choose to eat?
Ehm..
Ehm How about.. All I can eat?
about

6. The SOCIAL MEDIA hypermarket
very huge diversity with a lot of rules.. No one can use all at ones

7. Social Media Combination
be wise… choosing social media platform

8. Which Social Media
that
th t good for me?
df ?
How often I should use it?

11. GRAINS
Objectives: Direct Engagement
Servings (Recommended Frequency): 6 – 11 servings per day
Tips:
Make sure you’re in a two-way conversation with people consistently

12. Microblogging
Mi bl i
( Twitter and similar platform..)
Tweet related valuable content
Follows people that talking the same content
Send DM
Mentions them @
Mentions them @
ReTweet them

13. FRUITS & VEGETABLES
Objectives: NOT JUST YOU… SHARE ABOUT THEM TOO
Servings (Recommended Frequency): 4 – 5 servings per day
Tips:
people will appreciate your kindness because you are recognizing them in front of new
potential fans and followers and therefore helping them get known
potential fans and followers and therefore helping them get known

14. Social Networking
S i lN t ki
( Facebook Page/Groups, MySpace, etc..)
Create active engagement.
Don’t just “like”, write a true comment about it and get
j , g
more involved
Mentions them @ to attract their attention
Mentions them @ to attract their attention
ReTweet them and add your opinion
Quote people you like by sharing their profiles and
videos on Facebook and re‐post on your blog
id F b k d bl

15. MILK,
MILK CHEESE and YOGURT
Objectives: IT SHAPED YOU
Servings (Recommended Frequency): 1 – 2 servings per day
Tips:
Use it to show your USP ( Unique Selling Prepositions )

16. Web Videos and Pictures
W b Vid d Pi t
( YouTube, Flickr, Picasa, Instagram, Twitpic, etc..)
Twitpic, Yfrog,.. Others thing that make you possible to
send pics through twitter
p g
Post videos on your custom Youtube channel, or get
Post videos on your custom Youtube channel or get
some interesting video and embed them on your blog
and link them to your Twitter.
Make a photomontage
using Picasa [h // i
i i [http://picasa.google.com], and post it on
l ] d i
your blog

17. MEAT, POULTRY, FISH BEANS
MEAT POULTRY FISH, BEANS, EGGS
Objectives: FOR YOUR OWN GOOD
Servings (Recommended Frequency): 1 – 2 servings per week
Tips:
Content may be king but content curation is queen!
it isn t just about information seeking, it s also about synchronizing a community
it isn’t just about information seeking it’s also about synchronizing a community

18. Website and Blog
W b it d Bl
( Personal Website, Blogger, etc..)
Create your own valuable content and share it with
others
set up an RSS reader to pull interesting content for you
just select what you like and share it
just select what you like and share it

19. RSS in Plain English (by commoncraft)

20. NO THANKS…
I’M ON DIET
I’M ON DIET

21. Rebalancing Your Media Di t
R b l i Y M di Diet
Wired Magazine release the “Media Pyramid”
establishing guidelines on gaming, social media, and entertainment in our
bli hi id li i i l di d i i
modern society.

26. Media Pyramid by Wired Magazine
establishing guidelines on gaming, social media, and
entertainment in our modern society.
entertainment in our modern society

27. Remember..
Remember
1. Social Media is not just about Twitter, Facebook or YouTube.
Its about identifying where your customers are spending more time and going to them.
2. I
Its not just about number of followers or fans.
j b b f f ll f
Don’t beg the wrong ones for likes and followbacks. Waste of time and resource.
3. Its not just about creating accounts in all social networks.
Its about identifying the ones which can help your business.
I b id if i h hi h h l b i

28. Thanks
m. 6281319031114
b. www.pingfans.com
w. blog.caturpw.com
in. www.linkedin.com/in/caturpw
All picture in this presentation is copyrighted to their respective owners.