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How To Become More Creative With Branding

Yoris Sebastian Presentation about Creativity with Branding

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How To Become More Creative With Branding

  1. 1. 28.02.09 MENJADI LEBIH CREATIVE DENGAN BRANDING creative perspective by yoris sebastian
  2. 2. CREATIVE IN MAKING USE OF BRANDING cost: US$15M revenue: US$176M
  3. 3. BRAND CALLED WWTBAM 20 LOCAL VERSION AIRED IN 100 COUNTRIES
  4. 4. PARADOX OF CHOICE
  5. 5. DIFFERENTIATE YOUR BRAND
  6. 6. DIFFERENTIATE YOUR BRAND
  7. 7. LUCU VS BODOH
  8. 8. WHITE IS DIRTY? THINK DIFFERENT
  9. 9. WHITE PACKAGING THINK DIFFERENT
  10. 10. THE WORLD THINNEST THINK DIFFERENT
  11. 11. APPLE STORE THINK DIFFERENT
  12. 12. SO, BRAND IS NOT JUST A LOGO
  13. 13. BRAND IS NOT A PRODUCT
  14. 14. ORGANIC BRANDING BIG BRAND START SMALL START SINCE 1990
  15. 15. CHOOSE THE UNIQUE NAME
  16. 16. Pake yang mana? Kenapa?
  17. 17. BRAND IS WHAT PEOPLE SAY IT IS
  18. 18. THIS IS ME
  19. 19. TIME IS CHANGING FEATURES IDENTIFICATION BENEFITS EXPERIENCE “What it is” “What it does” “What you feel” “Who you are”
  20. 20. TALK LESS DO MORE
  21. 21. LASTWORDS THE MOST IMPORTANT THING IS TO DIFFERENTIATE YOUR BRAND FROM THE OTHERS. BRAND IS NOT ONLY YOUR LOGO AND YOUR BRAND IDENTITY. MAKE YOUR BRAND COMES TO LIFE. IS WHAT PEOPLE SAY NOT THE OTHER WAY AROUND.
  22. 22. “EVERY BUSINESS IS A CREATIVE BUSINESS” THANK YOU yorissebastian.com

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