Catarina Moraes

São Paulo, Brazil Brazil

Head of Strategic Planning

Advertising / Marketing / PR

With more than 15 years working in marketing, brand activation, live marketing and entertainment I built my career through opportunities in advertising, brand promotion and direct marketing. Core specialties: Planning, branding, brand activation, strategic thinking and team management Strategic Planning Brand activation and communication. Planning for campaigns including Communication, Direct Marketing, Promotion, Incentives and Relationship Marketing Launching of brands and products targeted to lower/rising classes. Auditing regarding Opinion and Behavioral Market Assessments.