Carswell Gould is a marketing agency that has been in business for over 20 years. They have worked with organizations of all sizes on creative projects that increase sales and improve customer experiences. Creativity is valued at Carswell Gould as it makes them unique and the key to their success. The document discusses the importance of creativity and provides tips for organizations to foster innovation, such as hiring chief innovation officers, holding brainstorming workshops, and collaborating with young people and universities.

1. CREATIVITY
THE DRIVER FOR
SUCCESS IN 2015
www.carswellgould.co.uk
16 Brunswick Place
Southampton
SO15 2AQ
+44 (0)23 8023 8001 T
+44 (0)23 8023 8004 F
info@carswellgould.co.uk E
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2. Carswell Gould has a proven track record (20+ years) of
working with organisations (from one man bands to the
world biggest brands) on marketing, technology and
business growth projects that all have
one thing in common, creativity.
Our work has wins awards, increases sales and
improves the lives of our clients’ customers. However,
most importantly the journey our work has taken us on
has taught us to cherish, nurture and encourage
creativity in all its forms as, it’s the single quality that
makes us unique and valued.
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3. CREATIVITY
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7. Then…………………….now

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11. WHAT IS
CREATIVITY?
#1. Discovery
#2. Invention
#3. Creation
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12. WHO CARES?
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13. “CEOs identify creativity as
the number one leadership
competency of the successful
enterprise of the future,”
Frank Kern, senior vice president, IBM Global Business Services.
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14. HOW CAN
YOU INJECT
CREATIVITY?
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15. TO DO…
#1. Hire a Chief Innovation Officer
or retain a creative advisor
#2. Run (or buy in) creative think-tanks
and workshops
#3. Reward innovation internally
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16. TO DO…
#4. Hold away days and create an open
dialogue with your teams
#5. Work with creative organisations that
will drive creativity
#6. Attend events e.g Southampton
Creatives (look it up)
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17. TO DO…
#7. Try crowdsourcing and the internet
#8. Work with young people and
universities - work experience
#9. Hold focus groups and research
sessions with customers
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18. #10.
STOPDOING THE SAME THING.
DO SOMETHING DIFFERENT TODAY.
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19. Rethink, Redesign,
Redevelop = Reward
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20. Thank you,
any questions?
www.carswellgould.co.uk
Twitter: marcommcreative
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