Introduction to Lean UX Birds of a Feather session at DrupalCon London 2011

1. I Think My Product is
Sooo Cool & Others
Will Think So Too!
Lean UX In The Context of Lean Startups
presented at DrupalCon London on 25 Aug 2011 @arsagilis

2. About Me
Amnesty International
Michael Chik Oxfam
Crisis UK
Agile and Lean Coach & Plan International
Project Manager Blackberry
Siemens
@arsagilis Ben & Jerry’s
michael@arsagilis.com Glenlivet
http://linkedin.com/in/michaelchik
Photobox
presented at DrupalCon London on 25 Aug 2011 @arsagilis

3. What Is A Lean
Startup?
presented at DrupalCon London on 25 Aug 2011 @arsagilis

4. Everybody has a plan until
they get punched in the
mouth
Mike Tyson
presented at DrupalCon London on 25 Aug 2011 @arsagilis

5. presented at DrupalCon London on 25 Aug 2011 @arsagilis

6. iterative /
make products incremental
customers wants releases
minimise waste
GET OUT OF THE BUILDING!
presented at DrupalCon London on 25 Aug 2011 @arsagilis

7. What Is Lean UX?
presented at DrupalCon London on 25 Aug 2011 @arsagilis

8. People, their Tools: personas,
goals & needs hypothesis
Sketches & Tools: wireframes,
prototypes mockups
New user Tools: quantitative
& qualitative
experiences evaluation
from Brant Cooper from Janice Fraser
presented at DrupalCon London on 25 Aug 2011 @arsagilis

9. Some Techniques
presented at DrupalCon London on 25 Aug 2011 @arsagilis

10. Hypothesis
We believe that people like
__________ have a need
(customer type)
for / problem doing
(need / action / behaviour) .
__________
presented at DrupalCon London on 25 Aug 2011 @arsagilis

11. TDD (for the business)
We believe that people like
__________ have a need for /
(customer type)
problem doing __________ .
(need / action / behaviour)
We will know we have succeeded
when __________, or __________,
(measurable outcome) (observable outcome)
which will contribute to __________ (KPI)
write the test
from Janice Fraser (aka @clevergirl)
upfront!
presented at DrupalCon London on 25 Aug 2011 @arsagilis

12. User research
Quantitative Qualitative
A lot needed Less is more
User
Generative
Generates data
Surveys
interviews
Analytics Usability
testing
Evaluative
Help you decide
A/B testing
Accessibility
KPIs testing
presented at DrupalCon London on 25 Aug 2011 @arsagilis

13. Wireframe check
• Is this an accurate reflection of the system?
• What here is hard?
• What alternatives are there?
• Is it worth the effort?
should not take
more than 15 min
presented at DrupalCon London on 25 Aug 2011 @arsagilis

14. Metrics for Pirates
• A cquisition AARRR!!!
• A ctivation
• R etention
• R eferral
•
AARRR!!!
R evenue
presented at DrupalCon London on 25 Aug 2011 @arsagilis

15. Metrics for Pirates
Acquisition: users coming to the site
Activation: users enjoy 1st visit: happy UX
Retention: users come back
Referral: existing users refer others
Revenue: users conduct monetisation
behaviour
AARRR!!!
presented at DrupalCon London on 25 Aug 2011 @arsagilis

16. Resources
The Entrepreneur’s Guide to
Customer Development
by Brant Cooper & Patrick Vlaskovits
Lean Thinking
by James P. Womack & Daniel T. Jones
The Lean Startup
by Eric Ries
presented at DrupalCon London on 25 Aug 2011 @arsagilis

17. Stay in Touch
@arsagilis
http://goo.gl/INbRT
http://linkedin.com/in/michaelchik
presented at DrupalCon London on 25 Aug 2011 @arsagilis