This is the presentation from the http://www.climbseo.org group Optimization 101: How To Get Big Results From Small Changes.
In this slide deck you will learn seven quick wins you can take that will help you to increase your traffic in Google and provide a better user experience.
This is intended for an entry level audience.
12. #1: Image Optimization
• Images should use descriptive file names
separated by hyphens.
• All images should have descriptive alt tags.
(E.g. <img
src=http://cnn.com/burrito.jpg><alt =“This
is a picture of a burrito”>
14. BAD URL Structures Use:
• Underscores
• Are very long
• Are not descriptive
• Have extra unneeded characters such as
product124553333.html
15. Good URL Structures
• Should use hyphens to separate
• Should be descriptive
• Should be as short as possible
• Should not have over 5 hyphens if possible
18. Another bad example
Main Website
Topic 1 Topic 2 Topic 3
Lawyer Attorney Esquire
19. Guidelines
• Each page should be dedicated to one
keyword or topic.
• This should be unique content of at least
400 words.
• Having additional topics on one page can
cause keyword cannibalization.
22. #4: Optimized Title Tags
Optimal Format
Primary Keyword – Secondary Keyword | Brand
Name
Code:
<head>
<title>Example Title</title>
</head>
23. More Info
Google Typically only displays the first 50-60
characters, so keep them short!
They should not be keyword stuffed like:
Denver Attorney Lawyer Law Firm Colorado
25. What if I told you these
increased click through rate?
26. All you have to do is add some
HTML to your website
Get the code you need to add to your website here:
http://schema-creator.org/review.php
**Note this will not work on your home page
27. All you have to do is add some
HTML to your website
Get the code you need to add to your website here:
http://schema-creator.org/review.php
**Note this will not work on your home page
33. Breadcrumbs don’t just help
SEO….
• They provide a great user experience
• They pass link juice
• They establish the proper content hierarchy
34. Some Final Thoughts
You should implement all of these items
Image optimization is key
Optimized URL Structure
One piece of content tailored per page
Heading tags help show the search
engines what the page is about
Click to call can increase calls and undo
bounces
Breadcrumbs can pass link juice and provide a great user
experience.