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Startup Saturday: Mobilliance 2013 Frenzoo presentation
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Casey Lau
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The Art of the Pivot by Simon Newstead, CEO of Frenzoo
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Startup Saturday: Mobilliance 2013 Frenzoo presentation
1.
Down the Wrong
Road? Art of the Pivot Simon Newstead, CEO
2.
6 startup tips
for pivoting your startup away from the…
3.
Our story World s
first web 3d virtual world 3
4.
4 Top of the
world! 80% Will Have A "Second Life” Great Tech! The Next Big Thing! “Skype Founders invest in Frenzoo” Validation!
5.
Except… 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% “What am I
meant to do? Talk to strangers? It’s just so…weird” Visitors Accounts Active users Paying users
6.
PIVOT TIP #1 Feedback
is a Fact Sid Meier
7.
How about the
niche? ‣ Curse ‣ ‣ ‣ Gave us emotional obligation Blinded us to the bigger picture Blessing ‣ I am in love with the avatars and fashions! Learned key insights ‣ The spark for our pivot
8.
PIVOT TIP #2
Extract the learning
9.
animation maker clubs gallery chat events decoration forum dancing avatar profiles virtual economy music user
gen content 3d import private messages snapshots shopping design tools gifting poses wishlists clubs remix items friendslist chatrooms contests
10.
PIVOT TIP #3
Reduce, simplify.
11.
Developer ‣ Rapid iteration ‣ ‣ Try and
fail, repeat ‣ User 5 different mechanics in a week Constant testing
12.
“It took me
weeks to clean up my code after, but would have taken months to build it all properly first.”
13.
PIVOT TIP #4
Quick & dirty beats perfect.
14.
PIVOT TIP #5 Hack
learn time to
15.
15
16.
17.
18.
PIVOT TIP #6
Stay Strong.
19.
‣ First 3d fashion
game ‣ Million of downloads ‣ Our new beginning
20.
Thanks! Questions? simon@frenzoo.com 20
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