1. Casaleggio Associati | Net Strategies E-commerce in Italy 2009: “ An opportunity during the crisis”

3. Italian e-commerce market European turnover: 252 bl € Italian turnover : 6,365 bl € Italian growth : 30,7% 2004: 1,645 bl € 2005: 2,123 bl € 2006: 3,286 bl € 2007: 4,868 bl € Source: Casaleggio Associati, 2009

4. Italian e-commerce market Source: Casaleggio Associati, 2009 Turism 49,8% Food 3,0% Insurance 10,7% Home and furnishing 0,5% Marketplace 1,7% Publishing 3,0% Consumer electronics 13,1% Fashion 1,9% Leisure 15,9% Health and Beauty 0,5%

5. The problems of the crisis Source: Casaleggio Associati, 2009

6. Average ticket Source: Casaleggio Associati, 2009

7. Age of the e-commerce companies Source: Casaleggio Associati, 2009

8. Principal payment system adopted Source: Casaleggio Associati, 2009

9. Courier used Source: Casaleggio Associati, 2009

10. Social Media Partecipation Source: Casaleggio Associati, 2009 The benefits wouldn’t beat investments The company participates to some social media The people in the company can talk in name of the company respecting some rules The company participates systematically to the conversations in blogs and forums It has happened that the company participated in an official way

11. Integration with the physical world Source: Casaleggio Associati, 2009 No integration Physical store to sell and to pick up Personalization services or services sold in the store Offering physical stores services in white label Totems in stores from where you can buy on line Other Selling in phisical stores cards with credit to be used on line

12. Promotional tools used Source: Casaleggio Associati, 2009

13. E-commerce growth in 2009 Source: Casaleggio Associati, 2009

14. Thanks to

16. Casaleggio Associati | Net Strategies www.casaleggio.it/e-commerce [email_address]