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Ecommerce in Italia 2015

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La presentazione della ricerca "E-commerce in Italia 2015" di Casaleggio Associati

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Ecommerce in Italia 2015

  1. 1. E-COMMERCE IN ITALIA #ecommerce2015  Edizione 2015
  2. 2.  #Ecommerce2015 AGENDA Lo Stato dell’E-commerce G1 Strategie & Marketing 2  Social Media 5 F Mobile 4 5 6 Internazionalizzazione 3  Market Trends 6 i
  3. 3. Lo Stato dell’E-commerceG 1  #Ecommerce2015
  4. 4.  #Ecommerce2015 +6% 1,6 2,1 3,3 4,9 6,4 10,0 14,3 18,9 21,1 22,3 24,2 € 0 € 5 € 10 € 15 € 20 € 25 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 l’E-commerce in Italia +12% +29% +55% +58% +43% +32% +48% +31% Fatturato in miliardi di €  Variazione % +8%
  5. 5.  #Ecommerce2015 I Settori B S B  á U Alimentare Assicurazioni Casa e arredamento Centri commerciali on line Editoria Elettronica di consumo Moda Salute e bellezza Tempo libero Turismo 7 l  Z
  6. 6.  #Ecommerce2015 Distribuzione del Fatturato 30% 7% 4% 4% 2% 1,3% 2% 0,5% 0,2% Tempo libero Salute & bellezza turismo assicurazioni 24,2miliardi Di euro elettronica editoria Casa & arred. moda Centri comm. alimentare S B á U l B  7  Z Fatturato E-commerce 49% Gioco on line (somme rigiocate) 41% Gioco on line (sPESA) 3% ALTRO TEMPO LIBERO 5%
  7. 7.  #Ecommerce2015 Strategie e Marketing 2 
  8. 8.  #Ecommerce2015 I Trend dell’E-commerce Ä MARKETPLACE I Marketplace sono un canale fondamentale di vendita e si prevede un ulteriore crescita Vendita all’estero I mercati esteri diventano accessibili anche alle PMI grazie anche ai marketplace  Logistica come asset strategico Nuovi modelli di consegna e ritiro ed efficienza nella gestione dell’ultimo miglio sono prioritari  Predictive selling L’analisi dei big data consente di personalizzare messaggi e prodotti da proporre a livello di singolo utente  Subscription per beni commodity la domanda dei prodotti in abbonamento cresce per i beni ad acquisto ripetuto come cibo e cosmetici  Accesso ai contenuti digitali L’accesso temporaneo ai contenuti digitali come musica, video e giochi ne ha sostituito l’acquisto  
  9. 9.  #Ecommerce2015 Promozione On Line
  10. 10.  #Ecommerce2015 Attività di Marketing 25euro Costi di acquisizione 29% KEYWORD ADV 21% SEO 12% EMAIL  12% Social media 7% Comparatori 5% Banner & sponsorship 4% affiliazione 2% stampa 1,8% tv O,2% radio 6% altro s✉ F 4  y a : 0
  11. 11.  #Ecommerce2015 Investimenti di Breve Termine 1% altro $ 27% user experience f : 30% marketing & promozione   5  15% mobile 3% No investimenti  9% Internazionalizzazione  1,5% logistica 12% tecnologie 1,5% Customer care g Investimenti 2015
  12. 12.  #Ecommerce2015 Vendere sui marketplace La percentuale di aziende che vendono sui marketplace è del 40% tra le aziende che vendono beni fisici o prevalentemente fisici. VENDE SUI MARKETPLACE 33%  NON VENDE SUI MARKETPLACE 67%  Ä  Costi di commissione  Competizione con big player  Know-how insufficiente perché?
  13. 13.  #Ecommerce2015 Marketplace utilizzati 20% 2% 2% 4% 4% 57% 63% altri  siti flash sales o vendita privata  Comparatori*  siti di annunci* * Su questi siti non è possibile concludere l’acquisto Marketplace “impropri”:
  14. 14.  #Ecommerce2015 Marketplace: investimenti Il 78% delle aziende che vendono sui marketplace incrementerà o manterrà costanti le risorse destinate a questo canale.
  15. 15.  #Ecommerce2015 Marketplace: obiettivi i  76% Integrazione e-commerce diretto 12% Vendita verso l’estero ) 49% Sviluppo vendita & Brand
  16. 16.  #Ecommerce2015 Marketplace: fattori di successo 44% Servizi di spedizione  46% Presentazione prodotto  44% Gestione del prezzo # 2% altro 28% Customer service g 28% Sconti & promozioni l Ä Sviluppo vendita sui marketplace
  17. 17.  #Ecommerce2015 Internazionalizzazione 3 
  18. 18.  #Ecommerce2015 36% 32% 16% 13% 3% Strategia Internazionale Sito Multilingua Solo sito italiano Multinazionali Sedi all’estero Vendita solo in Italia  Ë   
  19. 19.  #Ecommerce2015 Presenza Internazionale
  20. 20.  #Ecommerce2015 Fatturato Estero FATTURATO ESTERO Media 31%  Nel 2014 i marketplace emergono come canale per l’inizio della vendita all’estero: le aziende che li utilizzano, pur mantenendo il sito in sola lingua italiana producono all’estero il 10% del fatturato. I markeplace più utilizzati sono Amazon e ebay. Sito multiLIngua 36%  6%  Sito italiano 10%  Sito Italiano + marketplace Ä
  21. 21.  #Ecommerce2015 Mobile 4 5 6
  22. 22.  #Ecommerce2015 FATTURATO mobile Media 13% 5 6  Mobile: fatturato & crescita 2013 8,5% 2012 5% 17,6 milioni Utenti attivi online da device mobili Gennaio 2015 Dati Audiweb, 2015 K
  23. 23.  #Ecommerce2015 mobile: Investimenti
  24. 24.  #Ecommerce2015 Social Media 5 F
  25. 25.  #Ecommerce2015 Social Media 68% 35% 19% 17% 16% 13% 11% 2% 1% 2% Facebook YouTube Twitter Instagram Google + LinkedIn Pinterest Flickr Foursquare Altri F >     •• Molto efficace Abbastanza efficace   
  26. 26.  #Ecommerce2015 Social Media & ROI
  27. 27.  #Ecommerce2015 Social Media: Investimenti
  28. 28.  #Ecommerce2015 Market Trends 6 i
  29. 29.  #Ecommerce2015 I Settori nel 2015 Alimentare +16% á Assicurazioni +14% Casa & arr. +20% Centri comm. +40% editoria +16% elettronica -5% moda +30% Salute & bell. +12% Tempo libero +5% turismo +20% S BU l B 7  Z
  30. 30.  #Ecommerce2015 Casaleggio Associati Strategie di Rete FacebooK facebook.com/Casaleggio.Associati slideshare slideshare.net/casaleggioassociati twitter @casaleggio linkedin Linkedin.com/company/casaleggio-associatiF   Casaleggio associati www.casaleggio.it e-commerce in italia Scarica i Rapporti e i Focus www.casaleggio.it/e-commerce Gruppo linkedin E-commerce in italy 
  31. 31. E-COMMERCE IN ITALIA #ecommerce2015  Edizione 2015

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