Kristina Halvorson gave a presentation on effective web copy at the FOWA Miami conference on February 23, 2009. She began by introducing herself and her background in content strategy. She then discussed planning for web copy by conducting an audit, creating a content inventory, gap analysis, and style guide. Halvorson also covered the importance of substance, structure, and style when writing effective web copy. She emphasized writing copy that is clear, concise, personable and customer-focused.
24. To: Kristina Halvorson
Sent: Wednesday, May 14, 2008 3:21 PM
Subject: RE: hey there!
… This is a very large client who is building a site using a number of
different agencies. When it came to the content discussion the room
just threw their hands up in the air (literally and figuratively) because
no one had said they’d be responsible.
The site is going to be very content heavy and they want to launch
July 15.
Interested?
FOWA!Miami!!|!!02.23.2009!!|!24