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Interactive And Experiential Digital Marketing Techniques 2007

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Kate Carruthers
Kate Carruthers

how interlinked online, offline and experience work together to achieve marketing goals

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Fashion Facilitation: In centre and online Case Study: Interactive and experiential digital marketing techniques
About Westfield Australia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Fashion Category ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target: ‘Fashionable mainstream’ ,[object Object],[object Object],[object Object]
Interdependent Objectives Delivering on our objectives for one stakeholder helps us achieve the objectives for the other. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful fashion shopping Empowerment, confidence, feel fabulous HELP CONSUMERS INFORMATION & INSPIRATION LIVE IN CENTRE ONLINE IS NEW AND DIFFERENT
 
Fashion Delivery Successful fashion shopping Empowerment, confidence, feel fabulous Media Online In centre Consumer Experience
In Centre Services & Retailers
Services: Fashion Hub ,[object Object],[object Object]
Services: Style Sessions ,[object Object],[object Object],Tea Tree Plaza
Services: Personal Stylist ,[object Object],[object Object]
Services: VIP Events ,[object Object],[object Object]
Services: Shopping Tours ,[object Object],[object Object]
In-centre Ambience: Bondi Junction
In-centre Ambience: Liverpool
Media Interaction & Information
Print Media
TV Campaign ,[object Object]
Online advertising
Online Interaction & Information
Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Fitting Room ,[object Object]
Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fashion Delivery Successful fashion shopping Empowerment, confidence, feel fabulous Media Online In centre Consumer Experience
 

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Interactive And Experiential Digital Marketing Techniques 2007

Notas do Editor

  1. Today I am going to take you through a case study of the Westfield Fashion Website & Marketing Strategy. Firstly I will give an overview of Westfield’s Australian operations & then take you through the What’s What campaign.