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Content Models & Taxonomies: BFFs

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Taxonomies help organize, categorize, and relate content. But before that, you need a model for that content. This session looks at content models from a new angle and how to use taxonomy to bring content to life. A model of the types of content and their relationships reveals the many ways content types can be classified to improve findability. When taxonomies are woven into the fabric of your content, internal search becomes easier to facet and sort, and curation is dynamic and ongoing. It’s a perfect match of content strategy and information architecture. Content models and taxonomies really are BFFs.

Publicada em: Design
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Content Models & Taxonomies: BFFs

  1. 1. Content strategy for today and tomorrow November 5, 2019 Taxonomy Bootcamp 2019
 Carrie Hane carrie@tanzenconsulting.com @carriehd #TaxoBC CONTENT MODELS & TAXONOMIES: BFFs
  2. 2. https://www.freepngimg.com/png/9977-avengers-free-download-png
  3. 3. Image/ Chart here TAXONOMY
  4. 4. TAXONOMY a classification of information into ordered categories 7
  5. 5. TAXONOMY a classification of information into ordered categories 8 Powerful Obsessively organized Has a hard time getting along with most people
  6. 6. 9 Lacks intent and context FLAWED APPROACH HOW DO WE MAKE TAXONOMY MORE APPROACHABLE AND PRACTICAL?
  7. 7. Image/ Chart here THE CONTENT MODEL
  8. 8. 11 a representation of the types of content and their relationships Magic Shapeshifter Makes knowledge representable CONTENT MODEL
  9. 9. 12 a representation of the types of content and their relationships Magic Shapeshifter Makes knowledge representable CONTENT MODEL
  10. 10. 13 STRUCTURE the arrangement and organization of parts in an object or system Music Math 3>4 (3*5) + 4 - 7 = 12 Chemical Built structures
  11. 11. 14 INFORMATION STRUCTURE
  12. 12. 15 PARTS OF A CONTENT MODEL ATTRIBUTES RELATIONSHIPS content type a reusable container for managing content by common structure and purpose attribute a characteristic or quality of an object relationship how the content types connect CONTENT TYPE
  13. 13. 16 ENTITIES & INSTANCES entity a thing or concept that is unique, distinguishable, and self-contained instance unique and specific content, each on an example of the content type This is a performer This is a performance
  14. 14. This is Sara Bareilles performing on Nov 19 at The Anthem in Washington , DC 17 ENTITIES & INSTANCES entity a thing or concept that is unique, distinguishable, and self-contained instance unique and specific content, each on an example of the content type This is Bono
  15. 15. Image/ Chart here CONTEXT AND INTENT
  16. 16. 19 CURATED FOR CONTEXT Organization }
  17. 17. 20 DOMAIN MODEL - LIVE MUSIC
  18. 18. 21 CHOOSING DOMAIN OBJECTS - TICKET SELLER leave out use in content model
  19. 19. 22 CHOOSING DOMAIN OBJECTS - VENUE leave out use in content model
  20. 20. 23 RELEVANT ATTRIBUTES Ticket Seller Venue
  21. 21. 24 PRACTICAL TAXONOMY
  22. 22. 25 Research Report CREATE A SHARED UNDERSTANDING Annual ReportGuideline Best Practice Sample PresentationWork Summary }
  23. 23. 26 INTENT THROUGH RELATIONSHIPS
  24. 24. 27 INTENT THROUGH RELATIONSHIPS City Date Genre Venue
  25. 25. BFFS SOLVE PROBLEMS TOGETHER
  26. 26. 29 INTERNAL SEARCH Make, Model, Year Popularity Entity title Car type New or Used, Ratings Brand Author Snippet Log in, For Sale, Date
  27. 27. 30 INTERFACE DESIGN Attraction Name Type of thing Land Park Height requirements Audience Features Notices Today’s opening time
  28. 28. 31 CHOOSE YOUR OWN ADVENTURE
  29. 29. 32 PERSONALIZED EXPERIENCE Seasonal Offer Suggestions based on previous purchase Find a wine Seasonal Products
  30. 30. 33 CURATION
  31. 31. 34 ROBOTS
  32. 32. LESSONS LEARNED
  33. 33. START WITH WHY
  34. 34. FACILITATE AND COLLABORATE Teamwork makes the dream work!
  35. 35. TAXONOMY IS A FOREIGN LANGUAGE
  36. 36. 39 SUPER-POWERED TEAM
  37. 37. Content strategy for today and tomorrow THANK YOU FOR ATTENDING 
 CONTENT MODELING & TAXONOMIES: BFFs Taxonomy Bootcamp DC 2019 STAY IN TOUCH: @carriehd carrie@tanzenconsulting.com www.tanzenconsulting.com z More about domain and content modeling!

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