5 Little-Big Things You Need to Change Now About The Way You Are Doing Social Media Marketing -Help, Don't Sell: The Art of Non-Interruptive Selling: Be Where They Are, When They Are There -It's All About The Branding Baby: Be The Host/ess With The Mostest -Use Those Hashtags: The SEO Punch Behind That Little # Symbol -It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content -Make And Nurture Connections To Stay "In Sight, On Mind" [Includes VIDEO]

1. 5 ‘Little-Big’ Things
You Need to Change Now
About The Way You Are ‘Doing’
Social Media Marketing

2. Overview
What are we going to talk about today?
• Help, Don't Sell: The Art of Non-
Interruptive Selling: Be Where They
Are, When They Are There
• It's All About The Branding Baby: Be
The Host/ess With The Mostest
• Use Those Hashtags: The SEO
Punch Behind That Little # Symbol
• It's a DO: Produce Or Curate And
Definitely Share
Visual/Authentic/Relevant/Helpful
Content
• Make And Nurture Connections To
Stay "In Sight, On Mind"

4. Break down barriers

5. New vs. Old
Old Rules
• One-way conversation
• Selling
• Promoting
• Competing
• “Shove” product down
throat until they buy …
and keep shoving more!
New Rules
• Two-way conversation
• Helping
• Informing/Educating
• Collaborating
• Provide answers during
sales cycle so customer can
make informed decision

6. Help, Don’t Sell…
Position yourself as an
Authority and a Resource
on your topic
Visibility is Credibility!

7. • Grow your network – connect actively!
• Seek out industry experts
• Use hashtag searches to find others
talking about your topic & connect
• Set up a Slideshare Library and fill it with
resources (yours and other people’s!)
• Embed it on your site!
• Share links to interesting/relevant articles
on your LinkedIn profile/page
• Write an opinion about an article, post
that and a link to it on your site –
socialize on Facebook, Google+
• Curate other people’s content and
reshare it! Be sure to include a mention.
• Comment on blogs or articles while
you’re logged into your social profiles so
people ‘see’ you ‘around the web’
• Monthly newsletter
Put in into action!

8. Be where they are, when they are there!
• Find your audience
• Determine
resources available
to ‘work’ channels
• Set up branded
social media
channels to create
an SMP

9. It’s All About The Branding Baby
Do your Social Media
channels look and feel like
the rest of your brand?

10. ;.
• Be sure your profiles are filled out
completely
• Optimize profiles by adding links to
your site and leveraging relevant
keywords
• Add branded graphics to your
channels
 Use relevant file names for SEO
• Update graphics by season and/or
promotion
• Tag your graphics
• Add relevant applications to your
channels to make them more
interactive
• Keep up with the changes and follow
the rules by channel!
Branding & Optimization

11. • Be genuine in your desire to connect and be transparent in the end result
• Always be polite, kind, and considerate
• Share not for profit, but for learning – it will come back to you ten-fold
• Attribute sources properly – it’s the right thing to do and people like to be
talked about – everyone loves to see/hear their name
• Get your audience involved - You have two ears and one mouth!
• Get others talking about themselves, ask questions, and comment in
support of what they are doing
• Know the lingo – be conversant and adapt your message to each channel
• Make others the center of attention
• Share relevant, helpful, interesting information – on a consistent basis
• Stay laser-focused on your topic to make your community exclusive (people
want to be where they belong
• Above all, build trust and add value – so you can get them to ‘stay on your
road’ and buy from you down the line
Be the Host/ess with the Mostest.
Create the party. Be the party. Host the party.

12. Use Those Hashtags:
The SEO Punch Behind That Little # Symbol

16. Put in into action!
Add #Hashtags to
your image uploads
on Instagram

17. Add #Hashtags for
context at the end of
your posts on Facebook
and Google+ pages,
LinkedIn personal
profile updates

18. Add hashtags to
tweets either at the
end or as part of the
sentence – instantly
linking your post to
others about the
same topic

20. Use #Hashtags in your
offline marketing materials
to bolster and connect your
online efforts

21. It's a DO: Produce Or Curate And Definitely Share
Visual/Authentic/Relevant/Helpful Content
Spend time producing great & relevant content for your Audience to share and link to …

22. REPURPOSE CONTENT SHAMELESSLY

23. How to find content to curate:
 Set up Google Alerts
 Use Feed.ly
 Use Pocket
 Subscribe to industry blogs and experts in your niche
 Follow boards on Pinterest to find Infographics and
other relevant resources
 Follow thought leaders on LinkedIn
 Plus 1 and/or follow brands and people on Google+
 Like pages on Facebook so it’s in your newsfeed
 Follow people on Twitter and/or search by hashtag

24. Make And Nurture Connections

25. Put in into action!
• Give/get endorsements on LinkedIn
• Give/get recommendations on LinkedIn
• Give/get ratings for your business on
Facebook
• Add all your jobs and schools to LinkedIn
profile – connect to your past to open your
network
• Go thru suggestions by channel to connect
with relevant people
• Be a LION
• Provide access to you with no barriers {e.g.
Social Media Weekly Chat}
• Be human when responding to comments
from your audience – make a connection and
develop the relationship
• Learn from Insights on Facebook to tweak
time/type of posts to improve engagement
• Take your offline connections online – when
you meet someone in person, try and connect
online to stay in touch

26. The Sky Is The Limit…
…once people are listening!

27. WRAP UP

28. Barb Smith
Head Geek In Charge
561.654.1084