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Carolina zarur product_concepts
1. Product concepts created in the
“Ready to eat” innovation workshop
july 2011
carolina zarur - carolzarur@gmail.com
2. Resizable pack
Ready to eat
innovation
workshop
Trends:
. need for personal
stock of food
during the day
. personal timing
and quantities
3. To Do napkin
Ready to eat
innovation
Why not enjoy your snack time
workshop to organize your day?
To Do List
Trends:
. multi tasking life
. need to use
spare time
4. Kcal in the receipt
Ready to eat
innovation
workshop
Qnt Product Kcal $
Trends:
. diet control at
all times
. desire of beeign a
complete woman
Total
Qnt Product Kcal $
5. Pic-Nic Sets shelves
Ready to eat Pic-Nic Sets
innovation
workshop
Trends:
. cultural habits
. creation of low
coast leisure times
6. Custom surprise snack delivery
Ready to eat
innovation
workshop
Trends:
. wish for a special
customized care
. bringing surprise
moment to the
routine clients from our fidelity card
can assign to scheduled delivery
of surprise snacks acording to their taste.
7. 24/7 store without extra hour costs
Ready to eat
innovation
workshop
closed
Trends:
windows become
. people with
vending machines
different timings
. after party
snacking
8. Special hangover breakfest
Ready to eat
innovation
workshop
Trends: new line of hangover
. young successful recovery products
professionals
. after party
snacking
9. Product concepts created in the
“Maison” innovation workshop
june 2011
carolina zarur - carolzarur@gmail.com
10. Home division in store plan for brand experience
top view
“Maison”
innovation
workshop
Trends:
. fisical stores
become brand
experience places
. learning
everywhere
all “home” universes are organized around a semi cercle that is the experience area.
There the user can find a professional cook in a real kitchen,
with islands that show new or promotional products.
12. Real small apartment kitchen cabinet
“Maison” show “space saving”
line of products in use
innovation
workshop
Trends:
. projection of use
. search for safe /
reassured buy
