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Your clients are using social media: 1 billionFacebook users (October 2012) Your clients are using social media. Over 1 billion Facebook users (Oct. 2012).
December 16, 2010 Clients are using social media in away that is directly relevant to lawyers….
In-house counsel & CEOs are using social media In house counsel are using social media to choose lawyers: •22% GCs said Twitter was a factor in hiring •18% considered endorLinkedIn proﬁles and endorsements
Your competitors are using social media•1.8 million lawyers on LinkedIn•56% lawyers have FB or LI proﬁle•Lawyers with blogs have 434 moregoogle links
Make the most of your limited time•Squeeze work into cracks•Consistently post a few times inearly a.m. (7 - 10 a.m.) on weekdayssince web traffic is high this time ofday•Use your smart phone for ﬂexibilityand post while standing in line atstore or at soccer practice•Post to social media when on “kidduty” since it’s a simple, lowattention task
Leverage mobiledevices to optimizesocial media use
9. Know and follow the rules of social media. Always.
Platform 4 Platform terms of of Terms service Service Sets of Firm rules forEthics social lawyersrules media on social policy media Neiqutte Netiquette
Tips for adding connections: •Personalize intro •Don’t spam •Ask contacts for help w/connectingAdd connectionsOptions: email spamExisting contactsSchool, jobs
Groups •Check group demographic before joining •Closed goups better •Start your own2 posts aweek = notvery active
Get & givetestimonials:For businesscolleagues & clients -be persistentGiving can enhanceyour proﬁle tooNew feature:endorsement
IDEAS FOR LINKED IN!Publicize your speaking engagements &invite others!Contact reporters via LinkIn or arrange tomeet with colleagues in different cities!Start a group (but keep it moderated)!For fee advertising - inexpensive & fairlyeffective
Twitter LEXICON@carolynelefant Twitter “handle.” Try to use your real name.Tweet 140-character communication on Twitter.RT, MT ReTweet - passing along tweet; do it generously. MT denotes tweet is modiﬁed or shortenedDM Direct message. Private communication between 2 Twitterers. Must mutually follow to DM# Hashtag Hashtag denotes a topic or event. Frequently assigned for conferences; can aggregate hashtag stream
Twitter T ips•Volunteer to tweet a conference -organizers & speakers love it; others willfollow•Tweet like an industry insider - 5-10news tips per day (Google reader) andgain expertise•Organize tweet-ups (online to offline)•Follow media & other thought leaders inyour industry
The 2 faces of FacEbook 2 Faces of Facebook Personal professional
FACEBOOK TIPSPersonal Professional (Fan Page) for LawyersPurpose: Interact w/friends - Purpose: Can post law ﬁrmthey’ll call if they need a events, sponsorship of sportslawyer. Discovery team, photos from parties,commonality - people do etc…business w/those they like.Warning: Don’t discuss cases Warning: Warn clients re:even with friends under pros/cons liking page for“limited” privacy. Nothing is conﬁdentiality.private on FB. May not want tofriend clientsMost people use FB anyway. FB page may be hard for ﬁrmSo why not? to maintain. Better tool for ﬁrm projects like events or association.
Where to ﬁnd me on social media www.twitter.com/ carolynelefant http://www.linkedin.com/in/carolynelefantwww.linkedin.com/in/ https://plus.google.com/ carolynelefant 112199202096472402474 www.pinterest.com /myshingle Email: firstname.lastname@example.org/ Web: carolynelefant.com