1. THE EMPEROR
ISN’T COMPLETELY
STARKERS.
A BRAND APPROACH TO SOCIAL MEDIA

2. Listen up.

3. So what brand got it wrong?

4. Let us know what you’re thinking.

5. #blockbranding

6. Information overload.

7. It can all just look the same.

8. Help me choose.

10. Don’t call me Datsun, I’m Mr. 180 to you.
© Block Branding

11. Hi, I’m Fanta.

12. So what isn’t a brand.

13. A brand is a point of view.

14. Create customer value.

15. It’s about the competitive advantage.

16. Engineer your strategic position.

17. What’s your brand’s heartbeat?

18. Brands can move market share. Brands can move culture.

19. A brand’s history can make all the difference.

20. What are your messages?

21. It’s in the heart, not only in the head.

22. What are you promising me?

23. We can count on each other. Right?

26. Build relationships.

27. We all have insider knowledge.

28. Exclusive networks don’t just
exist in subcultures anymore.

29. Is this our new normal?

30. I know what I want.

31. Lost in translation.

32. What’s the story
you’re going to tell?

33. Who are your audiences?

34. Encourage behavioral change.

36. All power to
the humble
potato chip.

37. Go viral or go home.

38. Walkers Results Spot - 03

39. Now give me reasons to believe.

40. © Block Branding

43. The unofficial anthem
of the World Cup.

45. Now it’s time to give your stories a voice.

50. So what’s you’re big idea?

57. Now it’s time to tell your story.

63. Barbie Case Study – 09

64. Be very wary
of discontent.

66. © Block Branding

71. Big isn't necessarily better.

72. How about nimble, rather than large?

73. What’s the big idea?

74. You don’t want a thoroughly-
researched piece of wallpaper.

75. Small, heart-felt ideas
that might just work.

76. The future is in being nimble.

77. Don’t outspend. Out-think.

78. The entire
landscape could
change within
days or weeks.

79. Always in beta.

89. Yeah, that’s what I look for in a brand: clingy and emotionally needy.

90. No images were hurt in the making of this presentation. Where images
were not purchased from stock libraries, they were taken from Flickr and
used under the creative commons license. For a list of all image
references, please contact someone@blockbranding.com.