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quarta-feira, 28 de maio de 14
brief
quarta-feira, 28 de maio de 14
UNIQLO describes itself as a
“new Japanese company that
creates clothing with new
and unique value.” Their
tagline is: Mad...
Identify which phase(s) of the
customer lifecycle where
mobile could have the most
impact
They see an opportunity in
build...
reframing the problem
and takeaways
quarta-feira, 28 de maio de 14
>
quarta-feira, 28 de maio de 14
"We are not a fashion
company, we are a
technology company."
Tadashi Yanai UNIQLO
Founder
"We are not making
fashion.  We ...
quarta-feira, 28 de maio de 14
“I can fall on their
product without
questioning quality or
longevity.  They're
pieces that are almost
like invisible wire...
UNIQLO is not
not about trends like
other fashion retailers
they are about
functionality,
refinement and
the search to the...
Over the years people have
been talk more about
conscient choices, buy smart,
make it last. And even a movement
has show u...
the next step:
2 hours visit at a
random Zara
store
quarta-feira, 28 de maio de 14
people picking similar
items ex. black tops
people picking what
seems like random
items ex. shirt, skirts,
jackets
2 diffe...
and with that in
mind I tried to
find other studies
that explains
what's going on
there
3 Universal Mind States of Shoppin...
After that I
looked at the
complete
customer lifecyle.
http://www.slideshare.net/pieterj/fashion-touchpoint-strategy-the-f...
Site
Clock
Recipes
UT
Camera
Looks
Wake
Up
Hair Do
Calen
dar
UNIQLO
APP
and place all the
long term digital
assets UNIQLO
...
Site
Clock
Recipes
UT
Camera
Looks
Wake
Up
Hair Do
Calen
dar
UNIQLO
APP
quarta-feira, 28 de maio de 14
I finally add a final
but not less
important
fun fact
quarta-feira, 28 de maio de 14
quarta-feira, 28 de maio de 14
design tasks
quarta-feira, 28 de maio de 14
1. encourage people to make smart apparel combinations that fit
their preferences and lifestyle.
2. help them to explore o...
http://www.fitch.com/the-joy-of-shopping-its-all-in-the-mind/
quarta-feira, 28 de maio de 14
OK.
6. use a mobile application for that.
quarta-feira, 28 de maio de 14
the concept
“UNIQLO Perfect Match”
quarta-feira, 28 de maio de 14
A user opens the app, and through
geolocation we find out where the user
is and if is possible to buy at UNIQLO
or not
Thi...
based on location, weather, offers and
preferences we build a stack of cards
similar to dating applications like
Tinder.
S...
different cards will help us know
our users and be more precise in
new recommendations
Items Colors Prints Fabrics
quarta-...
and when the user shakes their device,
the app generates suggested looks
with the liked items.
IT’S A MATCH :P
quarta-feir...
the user can also buy single or
combined items.
They can choose between recieve the
order at home or pick it up at the
clo...
When combined with iBeacon or NFC
Technology the app can help them
remember their loved looks and
encouraje them to make e...
Hey John! :)
These pants are a
perfect match to
make this look we
recommend.
quarta-feira, 28 de maio de 14
NFC/Beacon also unlocks a camera on a
special fitting room.
Users can make
a animated gif and share it in social
networks....
Key Interactions
quarta-feira, 28 de maio de 14
quarta-feira, 28 de maio de 14
Thanks :)
05.28.2014
Carolina Tod
carolina.tod@gmail.com
quarta-feira, 28 de maio de 14
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UNIQLO | UX Study

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User Experience study over UNIQLO brand.

Publicada em: Design
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UNIQLO | UX Study

  1. 1. quarta-feira, 28 de maio de 14
  2. 2. brief quarta-feira, 28 de maio de 14
  3. 3. UNIQLO describes itself as a “new Japanese company that creates clothing with new and unique value.” Their tagline is: Made for All. The company is currently trying to gain international market share against other brands such as Zara, H&M and Gap. [...] establish a greater presence in the GLOBAL apparel market. 1 2 3 People see them like this? Made for all? Is that even possible in fashion business? Fast fashion? What’s the lifecycle? Are they cheap? What’s they status now? quarta-feira, 28 de maio de 14
  4. 4. Identify which phase(s) of the customer lifecycle where mobile could have the most impact They see an opportunity in building a multi-channel shopping experience that speaks to their brand and differentiates the company as modern, forward-thinking alternative to their competitors. 4 5 Mobile? Wait! :( shopping experience for who? quarta-feira, 28 de maio de 14
  5. 5. reframing the problem and takeaways quarta-feira, 28 de maio de 14
  6. 6. > quarta-feira, 28 de maio de 14
  7. 7. "We are not a fashion company, we are a technology company." Tadashi Yanai UNIQLO Founder "We are not making fashion.  We are making clothes for real life," Naoki Takizawa, UNIQLO Creative Director quarta-feira, 28 de maio de 14
  8. 8. quarta-feira, 28 de maio de 14
  9. 9. “I can fall on their product without questioning quality or longevity.  They're pieces that are almost like invisible wires holding together the fripperies of the rest of my wardrobe.” http://www.stylebubble.co.uk/style_bubble/2013/04/uniqlo-for-life.html quarta-feira, 28 de maio de 14
  10. 10. UNIQLO is not not about trends like other fashion retailers they are about functionality, refinement and the search to the perfect clothing in multiple colors. quarta-feira, 28 de maio de 14
  11. 11. Over the years people have been talk more about conscient choices, buy smart, make it last. And even a movement has show up: the “Slow Fashion”. All these actions are about educating consumers where their clothing has been and where it is going. Buy less. Choose well. Make it last. Quality, not quantity quarta-feira, 28 de maio de 14
  12. 12. the next step: 2 hours visit at a random Zara store quarta-feira, 28 de maio de 14
  13. 13. people picking similar items ex. black tops people picking what seems like random items ex. shirt, skirts, jackets 2 different patterns. One final theory: people shop like they are dating quarta-feira, 28 de maio de 14
  14. 14. and with that in mind I tried to find other studies that explains what's going on there 3 Universal Mind States of Shopping http://www.fitch.com/the-joy-of-shopping-its-all-in-the-mind/ quarta-feira, 28 de maio de 14
  15. 15. After that I looked at the complete customer lifecyle. http://www.slideshare.net/pieterj/fashion-touchpoint-strategy-the-fashion-cycle-meets-customer-journey quarta-feira, 28 de maio de 14
  16. 16. Site Clock Recipes UT Camera Looks Wake Up Hair Do Calen dar UNIQLO APP and place all the long term digital assets UNIQLO has today . quarta-feira, 28 de maio de 14
  17. 17. Site Clock Recipes UT Camera Looks Wake Up Hair Do Calen dar UNIQLO APP quarta-feira, 28 de maio de 14
  18. 18. I finally add a final but not less important fun fact quarta-feira, 28 de maio de 14
  19. 19. quarta-feira, 28 de maio de 14
  20. 20. design tasks quarta-feira, 28 de maio de 14
  21. 21. 1. encourage people to make smart apparel combinations that fit their preferences and lifestyle. 2. help them to explore our products in a more fun and less structured way 3. generate valuable user data and spread the word about UNIQLO principles globaly even where is not possible to buy. 4. create a seamless shopping experience for UNIQLO 5. coexist with current Life Tools Applications and other digital channels. quarta-feira, 28 de maio de 14
  22. 22. http://www.fitch.com/the-joy-of-shopping-its-all-in-the-mind/ quarta-feira, 28 de maio de 14
  23. 23. OK. 6. use a mobile application for that. quarta-feira, 28 de maio de 14
  24. 24. the concept “UNIQLO Perfect Match” quarta-feira, 28 de maio de 14
  25. 25. A user opens the app, and through geolocation we find out where the user is and if is possible to buy at UNIQLO or not This way the app will always work whenever our user is. quarta-feira, 28 de maio de 14
  26. 26. based on location, weather, offers and preferences we build a stack of cards similar to dating applications like Tinder. Swipe right for “like” Swipe left for “dislike” quarta-feira, 28 de maio de 14
  27. 27. different cards will help us know our users and be more precise in new recommendations Items Colors Prints Fabrics quarta-feira, 28 de maio de 14
  28. 28. and when the user shakes their device, the app generates suggested looks with the liked items. IT’S A MATCH :P quarta-feira, 28 de maio de 14
  29. 29. the user can also buy single or combined items. They can choose between recieve the order at home or pick it up at the closest store. quarta-feira, 28 de maio de 14
  30. 30. When combined with iBeacon or NFC Technology the app can help them remember their loved looks and encouraje them to make experiments in the store. quarta-feira, 28 de maio de 14
  31. 31. Hey John! :) These pants are a perfect match to make this look we recommend. quarta-feira, 28 de maio de 14
  32. 32. NFC/Beacon also unlocks a camera on a special fitting room. Users can make a animated gif and share it in social networks. Ask friends for help, or simply have fun in UNIQLO style quarta-feira, 28 de maio de 14
  33. 33. Key Interactions quarta-feira, 28 de maio de 14
  34. 34. quarta-feira, 28 de maio de 14
  35. 35. Thanks :) 05.28.2014 Carolina Tod carolina.tod@gmail.com quarta-feira, 28 de maio de 14

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