The document discusses the evaluation of a media product including a music video, CD covers, and website created for an artist. It addresses how the products used, developed, or challenged conventions of real media. Feedback was received on each product from audiences. A variety of media technologies were used at different stages of constructing, researching, planning and evaluating the project, including cameras, editing software, social media, and more. The combination of the main music video product and ancillary texts of the website and CD covers was generally effective through the use of various film techniques, continuity of style, and synergy across products.