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Secrets of success
for SMEs
LoyalNaturally
5Top Tips
Can a small business compete in
today’s on-line, brand-centric world?
What are the main top tips for SMEs
Where are small ...
Naturally Loyal
1.Know Your
customers
•Love your customers
•Define who they are
•Build a relationship
•What’s important
Naturally Loyal
2.Make it
Personal
•Engage
– before – during - after
•Listen
•Add some GLUE
Naturally Loyal
G.L.U.E.
Give
Little
Unexpected
Extras
Naturally Loyal
3.Think Long
Term
•Last impressions
•Mementos
•Stay on their radar….
– Out of sight is out of mind
Naturally Loyal
4.Define your
USP
•Appeal to your market
•Solve their problems
•
Naturally Loyal
Wow
Do
Something
Different
Whattouch of magic can you add to make it truly memorable?
Naturally Loyal
5.Don’t do it
alone
•Find Joint Venture Partners
•Support one another
•Learn from competitors
•Invest in y...
Naturally Loyal
5 secrets of
success....
1. Know your customer
2. Make it Personal
3. Think long term
4. Define your USP
5...
Caroline Cooper
07887 540914
caroline@naturallyloyal.com
www.naturallyloyal.com/21ways
LoyalNaturally
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The 5 secrets of success for SMEs to compete with brands: create customer engagment and differentiate from the competition

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Tourism conference

  1. 1. Secrets of success for SMEs LoyalNaturally 5Top Tips
  2. 2. Can a small business compete in today’s on-line, brand-centric world? What are the main top tips for SMEs Where are small businesses failing to take opportunities? LoyalNaturally Secrets of success for SMEs …..
  3. 3. Naturally Loyal 1.Know Your customers •Love your customers •Define who they are •Build a relationship •What’s important
  4. 4. Naturally Loyal 2.Make it Personal •Engage – before – during - after •Listen •Add some GLUE
  5. 5. Naturally Loyal G.L.U.E. Give Little Unexpected Extras
  6. 6. Naturally Loyal 3.Think Long Term •Last impressions •Mementos •Stay on their radar…. – Out of sight is out of mind
  7. 7. Naturally Loyal 4.Define your USP •Appeal to your market •Solve their problems •
  8. 8. Naturally Loyal Wow Do Something Different Whattouch of magic can you add to make it truly memorable?
  9. 9. Naturally Loyal 5.Don’t do it alone •Find Joint Venture Partners •Support one another •Learn from competitors •Invest in your team
  10. 10. Naturally Loyal 5 secrets of success.... 1. Know your customer 2. Make it Personal 3. Think long term 4. Define your USP 5. Don’t do it alone
  11. 11. Caroline Cooper 07887 540914 caroline@naturallyloyal.com www.naturallyloyal.com/21ways LoyalNaturally

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