This document provides an overview of Google Analytics and how it can be used to analyze website traffic and visitor behavior. It recommends starting with key questions about traffic sources and visitor actions. Standard reports are demonstrated for an overview of visitors, traffic sources, content, and goals. Connecting Google Analytics to Google AdWords is also mentioned. Resources for learning more about web analytics are provided at the end.

1. Google Analytics
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
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2. Google Analytics
Is anyone visiting your web-site?
If so, what are they doing while they are there?
How did they find you?
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3. The data is great, but can be overwhelming
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4. Start with your questions
• Are people clicking links in my e-mail newsletters?
• Are there referral partners I can cultivate?
• Are people bouncing on a key page?
• Do people drop off at a certain place in a funnel?
• Is my AdWords campaign driving useful traffic?
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5. But remember……
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6. Home Page
Dashboard
• Info at a glance
• Can customize
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7. Standard Reporting
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8. Visitors  Overview
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9. Visitors  Demographics
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10. Visitors  Demographics (drilling deeper)
You can
also add a
filter, ex.
Source: How Time on
did they find site
you?
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11. Traffic sources  Overview
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12. Traffic sources  Referrals
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13. Content  Overview
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14. Content  Pages
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15. Goals
Your goal is an action you want
your web-visitors to take:
• Visit volunteer page
• Donate
• Sign up for an event
• Go to social media profile
• Download an application
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16. Goals
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17. Goal - Measure Engagement
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18. AdWords connects to Analytics
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19. Volunteer Resources
The Analysis Exchange
www.webanalyticsdemystified.com
Media Cause
www.mediacause.org
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20. Google Analytics
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
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