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Demystifying Web 2.0

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City of Waco

This is a slide presentation done for a workshop put on in June, 2008.

Technology
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Carla Lowe Pendergraft Carla Pendergraft Associates www.carlapendergraft.com PO Box 1232, Waco, TX 76703 254/855-7354 [email_address]
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What questions do you want me to be sure to answer during this presentation? Don’t be shy!
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Can do 10 questions/100 responses per mo. free.
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“ Do-it-yourself email marketing”
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If you took this shot, it would be ok to use it on your website. If you took this shot, you would need permission from the Eiffel Tower to put it on your website.
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Do “Control-A” and the graphics will appear as darkened blocks; “real” text will separate by line. Then read what the search engine reads. Does it contain keywords?
We hover over the Waco logo, and a yellow Tag pops up that says, “ Waco”. If I’m blind, it doesn’t tell me much. “Waco Convention & Visitors Bureau Logo” might be more descriptive.
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What phrases do you think potential visitors to your site might type into a search engine? Those phrases, called keywords , must appear in your copy, or CONTENT. Think about what they would be looking for.
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Demystifying Web 2.0

  • 1. Carla Lowe Pendergraft Carla Pendergraft Associates www.carlapendergraft.com PO Box 1232, Waco, TX 76703 254/855-7354 [email_address]
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  • 3. What questions do you want me to be sure to answer during this presentation? Don’t be shy!
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  • 43. If you took this shot, it would be ok to use it on your website. If you took this shot, you would need permission from the Eiffel Tower to put it on your website.
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  • 48. Do “Control-A” and the graphics will appear as darkened blocks; “real” text will separate by line. Then read what the search engine reads. Does it contain keywords?
  • 49. We hover over the Waco logo, and a yellow Tag pops up that says, “ Waco”. If I’m blind, it doesn’t tell me much. “Waco Convention & Visitors Bureau Logo” might be more descriptive.
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  • 58. What phrases do you think potential visitors to your site might type into a search engine? Those phrases, called keywords , must appear in your copy, or CONTENT. Think about what they would be looking for.
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