1. Twitter in the BusinessTwitter in the Business
WorldWorld

2. Generating Sales with TwitterGenerating Sales with Twitter
 Replicates word ofReplicates word of
mouthmouth
 Twitter exclusiveTwitter exclusive
offersoffers
 30 million users on30 million users on
TwitterTwitter
 Targeted audienceTargeted audience
 Small financialSmall financial
investmentinvestment

3. Twitter for Customer ServiceTwitter for Customer Service
 Immediate feedbackImmediate feedback
 Forum for responsesForum for responses
– For the individualFor the individual
– For the communityFor the community
 Not representativesNot representatives
but participantsbut participants
 Community ResearchCommunity Research

4. Brand Awareness andBrand Awareness and
Management with TwitterManagement with Twitter
 Name monitoringName monitoring
 Creation of socialCreation of social
valuevalue
 Insight into theInsight into the
company culturecompany culture
 Brings consumersBrings consumers
into the foldinto the fold

5. Finding Prospective Clients withFinding Prospective Clients with
TwitterTwitter
 Monitoring theMonitoring the
competition andcompetition and
industryindustry
 Listening rather thanListening rather than
pushingpushing
 CommunityCommunity
engagement notengagement not
advertisementadvertisement

6. Internal Connections with TwitterInternal Connections with Twitter
 StrengthensStrengthens
employeeemployee
connectionsconnections
 Yammer – privateYammer – private
Twitter for businessesTwitter for businesses

7. Internal Connections with TwitterInternal Connections with Twitter
 StrengthensStrengthens
employeeemployee
connectionsconnections
 Yammer – privateYammer – private
Twitter for businessesTwitter for businesses