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Communicating Across Cultures Business Communication
1.- The Increasing Importance of Intercultural Communications <ul><li>Globalization of Markets </li></ul><ul><li>Technolog...
1.- The Increasing Importance of Intercultural Communications Business Communication
2.-Understanding Culture <ul><li>Characteristics of Culture   </li></ul><ul><li>Culture is learned </li></ul><ul><li>Cultu...
Definitions <ul><li>Stereotypes  Prototypes  </li></ul><ul><li>Prejudices  Generalizations </li></ul>Business Communication
2.-Understanding Culture Business Communication  <ul><li>Dimensions of Cultures  </li></ul><ul><li>Context </li></ul><ul><...
3.-Achieving Intercultural Proficiency <ul><li>Avoiding Ethnocentrism (Definition) </li></ul><ul><li>Bridging the Gap </li...
4.-Improving Communication with Intercultural Audiences <ul><li>Adapting Messages to Intercultural Audiences </li></ul><ul...
5.-Written Messages (for intercultural audiences) <ul><li>Adopt local formats </li></ul><ul><li>Use short sentences and sh...
6.- Capitalizing on work force Diversity <ul><li>Dividends of Diversity </li></ul><ul><ul><li>Consumers </li></ul></ul><ul...
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Communications Across Cultures

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Communications Across Cultures

  1. 1. Communicating Across Cultures Business Communication
  2. 2. 1.- The Increasing Importance of Intercultural Communications <ul><li>Globalization of Markets </li></ul><ul><li>Technological Advancements </li></ul><ul><li>Intercultural Force </li></ul>Business Communication
  3. 3. 1.- The Increasing Importance of Intercultural Communications Business Communication
  4. 4. 2.-Understanding Culture <ul><li>Characteristics of Culture </li></ul><ul><li>Culture is learned </li></ul><ul><li>Cultures are Inherently Logical </li></ul><ul><li>Culture is the Basis of Self-Identity and Community </li></ul><ul><li>Culture Combiner the Visible and Invisible </li></ul><ul><li>Culture is Dynamic </li></ul>Business Communication
  5. 5. Definitions <ul><li>Stereotypes Prototypes </li></ul><ul><li>Prejudices Generalizations </li></ul>Business Communication
  6. 6. 2.-Understanding Culture Business Communication <ul><li>Dimensions of Cultures </li></ul><ul><li>Context </li></ul><ul><li>Low High </li></ul><ul><li>Individualism vs. Collective </li></ul><ul><li>Formality: Traditions </li></ul><ul><li>Communication Style: Style of words </li></ul><ul><li>Time Orientation: Important/Subjective </li></ul>
  7. 7. 3.-Achieving Intercultural Proficiency <ul><li>Avoiding Ethnocentrism (Definition) </li></ul><ul><li>Bridging the Gap </li></ul><ul><ul><li>Tolerance </li></ul></ul><ul><ul><li>Saving Face </li></ul></ul><ul><ul><li>Patience </li></ul></ul>Business Communication
  8. 8. 4.-Improving Communication with Intercultural Audiences <ul><li>Adapting Messages to Intercultural Audiences </li></ul><ul><li>Non Verbal Communication </li></ul><ul><li>Oral Messages (7 suggestions when English is used as a second language) </li></ul>Business Communication
  9. 9. 5.-Written Messages (for intercultural audiences) <ul><li>Adopt local formats </li></ul><ul><li>Use short sentences and short paragraphs </li></ul><ul><li>Avoid ambiguous expressions </li></ul><ul><li>Strive for clarity </li></ul><ul><li>Use correct grammar </li></ul><ul><li>Cite numbers carefully </li></ul><ul><li>Accommodate the reader in organization, tone and style </li></ul>Business Communication
  10. 10. 6.- Capitalizing on work force Diversity <ul><li>Dividends of Diversity </li></ul><ul><ul><li>Consumers </li></ul></ul><ul><ul><li>Work Teams </li></ul></ul><ul><ul><li>Business Organization </li></ul></ul><ul><li>Divisiveness of Diversity </li></ul><ul><li>TIPS: Seek training, Understand the value of differences, don’t expect conformity, learn about your cultural self, make fewer assumptions, build on similarities, adapt communication style </li></ul>Business Communication

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