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Content marketing

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Content marketing toturial

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Content marketing

  1. 1. Content Marketing By : Amin Ghasemi AminGhasemi.com
  2. 2. What is content marketing?
  3. 3. Internet has Changed everything
  4. 4. Learning Content marketing
  5. 5. Measuring Success
  6. 6. Measuring Success First : Define success Second : Measure Third : Evaluate
  7. 7. Evaluate What Worked?  What didn’t worked?
  8. 8. Company Culture
  9. 9. Integration
  10. 10. Think like a publisher
  11. 11. Content Marketing Plan
  12. 12. Where Do I Start Content Marketing? Small wins Effective and quick things
  13. 13. Online Platforms :
  14. 14. Blogging
  15. 15. Setting up Clear guidelines  Rules  What is Ok?  What is Not Ok?  Values  Timelines
  16. 16. Teach Staff
  17. 17. Types of Contents Little : Facebook, Twitter Medium: Blog Post, Photo essays Large : Events , EBooks
  18. 18. Keep Adding more and more content
  19. 19. Roles and Responsibilities: EDITOR Responsible for Content  Schedule Company Voice
  20. 20. Roles and Responsibilities: Community Manager  Face and voice of the company  Questions answereres  Responsible for discussion  Communication
  21. 21. Roles and Responsibilities: Content Creator  Creator of :  Text  Image  Audio  video
  22. 22. Always be listening
  23. 23. Respond  It is so important to give the costumer feels valuable
  24. 24. Editorial Calendar
  25. 25. Editorial Calendar Saturda y Sunday Monday Tuesda y Wednesday Thursda y Frida y Faceboo k Twitter Blog
  26. 26. Make Content for web Robots are not your costumers
  27. 27. Images :  Facebook image sizes : 504*504 px
  28. 28. Video/Audio
  29. 29. Social networks have different format in post  Be careful of automate posting  Make contents for at least two coming weeks
  30. 30. Thank You! Amin Ghasemi AminGhasemi.com @GhasemiAmin

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