In light of BigTech’s potential entry into wealth management, it is critical for established firms to anticipate evolving customer preferences and demands to stay competitive. Leveraging deep customer insights offers a competitive edge when it comes to designing products and services. Artificial intelligence (AI) is becoming an increasingly useful tool in the development of Intelligent Solutions for both front- and back-end wealth management operations, which can improve customer engagement. In pursuit of new revenue streams, wealth firms are partnering with third-party developers and FinTechs to create open API-based plug-and-play services. Data-driven compliance will help to ensure regulatory risk management while also driving firm goals, profitability, and reputation.