O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Capgemini Super Techies Show Season 3 - The New York Times Challenge

2.697 visualizações

Publicada em

Use technology to rationalize print and digital legacy systems and create a unified workflow that can be applied to historical data and referenced for all future data needs

Publicada em: Tecnologia
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Capgemini Super Techies Show Season 3 - The New York Times Challenge

  1. 1. TThhee NNeeww YYoorrkk TTiimmeess CChhaalllleennggee Use technology to rationalize print and digital lleeggaaccyy ssyysstteemmss aanndd ccrreeaattee aa uunniiffiieedd wwoorrkkffllooww tthhaatt ccaann bbee aapppplliieedd ttoo hhiissttoorriiccaall ddaattaa aanndd rreeffeerreenncceedd ffoorr aallll ffuuttuurree ddaattaa nneeeeddss
  2. 2. Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 2 The Facts  Founded in 1861, the New York Times (NYT) is the most trusted and respected source of news in the world  No longer solely a newspaper company, NYT now has a significant, global digital presence  The worldwide print circulation of the NYT, including that of the International New York Times, is commendably high as is their digital reach on the web and mobile  Like many companies in the midst of a digital transformation, NYT’s business information is spread across a disparate collection of systems—from aging mainframes to cloud-based <please insert appropriate term here>
  3. 3. Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 3 Background on Challenge  The New York Times is committed to becoming a data-driven organization  To use, re-use, exploit and govern their many data assets, NYT must rationalize them  Rationalization includes establishing relationships between metadata across systems  To establish these relationships, NYT should first be able to locate their metadata Metadata collation requires consistent nomenclature, applied within a centralized system
  4. 4. Background on Challenge – Situation Analysis  This challenge represents a real business problem for the New York Times  Thus, NYT focuses the Capgemini Super Techies challenge on advertising systems and workflow with emphasis on sales pipeline management, forecasting, order entry and billing  Forecasting is currently an extremely manual process involving continual communication between sales reps and sales management  Historical information, which is used to validate forecasts and create year-over-year comparisons, resides in separate international and domestic (US) systems Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 4 for both print and digital  Actual business results, required to update forecasts on a monthly basis, are contained in a separate financial system
  5. 5. Background on Challenge – Situation Analysis  Forecasts must be able to segment the business by industry category and region, beginning at the individual-account level  Accounts may be agencies or clients or both; there is no fixed nomenclature for either  Accounts are assigned to one or more sales persons in order to determine commissions; revenue per account is assigned proportionally if multiple sales persons are involved  There is no consistent taxonomy within and between legacy systems for naming accounts or agencies; in essence, people manually normalize the data between these legacy systems Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 5
  6. 6. Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 6 The Problem The current system for forecasting and reporting advertising sales revenue is inefficient and time-consuming as it relies heavily on manual processes and legacy systems Transformation to an automated system is desirable but requires a consistent taxonomy to rationalize the metadata within and between systems
  7. 7. Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 7 The Challenge Statement Suggest a solution that allows the New York Times to effectively automate advertising sales forecasting Use technology to normalize the metadata within print and digital legacy systems and create a unified workflow that can be applied to historical data and scales to all future data needs
  8. 8. Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 8 The Challenge Statement - Details  The system should be resilient to data scarcity and be smart enough to identify fields where manual input is desirable Mapping should be a supervised automated process that incorporates machine learning to achieve scale  Solution should include a method for adapting internal taxonomies to achieve more granular metadata  Solution must allow for the introduction of new metadata
  9. 9. Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 9 Important Points to Remember  Data reconciliation need only go back 10 years in time, with special importance placed on making sure that client accounts and affiliated data are normalized  Any external taxonomies that we can be borrowed from or adopted should be identified and incorporated into the solution where applicable  The business process suggested as a solution to this challenge should be adaptable to comparable business challenges throughout NYT (for example, metadata associated with their published news stories)
  10. 10. Capgemini Super Techies Show Season 3- NYT Challenge Copyright © Capgemini 2014. All Rights Reserved 10 General Pointers • Time allotted for solution presentation: Teams will be given 20 minutes for a detailed presentation to judges (off-camera) and 3 minutes for a high-level pitch (on-camera) • Mentor consultation: - Call: Teams will have access to a 30-min audio call with a Capgemini expert; the teams are expected to keep questions ready for the call in advance - Email: Additionally, teams can send one email with questions to the expert anytime before the final solution submission Tip: Mentors will take at least 48 hours to revert; therefore, the earlier the questions are sent, the better • CXO interaction: - Call: All teams will get to be part of a 30–45 min audio call with the CXO of NYT; during the call, teams can direct questions pertaining to the challenge to the CXO - Date and time of the call: To be confirmed
  11. 11. www.capgemini.com The information contained in this presentation is proprietary. © 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. About Capgemini With more than 130,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model.

×