2. • 153.9 million Smartphones sold
worldwide in 2012.
• Total 2011 sales were 491.4 million
units.
3. • IDC expect 2012 smartphone sales to reach
686 million, and predict they will rise to 982
million in 2015.
• IMS Research expects smartphones to reach 1
billion in annual sales in 2016 (half the
mobile device market).
• IMS Research expects smartphones to reach 1
billion in annual sales in 2016 (half the
mobile device market).
4. mobile application development has a
rosy future, but developers are likely to
encounter some thorns along the way.
Among the serious challenges they face
is deciding which operating system to
build on -- or whether to bypass the
OSes altogether and use the Web as
their platform instead. It isn't as simple
as choosing the biggest in the pack. In
fact, targeting the biggest player can
leave a developer dead on the field.
5. • iAd is a mobile advertising platform
developed by Apple Inc. for its iPhone,
iPod, Touch and iPad line of mobile
devices allowing third-party
developers to directly embed
advertisements into their applications.
6. • Mitt Romney becomes first politician to use
Apple's iAd service
• Taco Bell taps iAd to amplify brand awareness
• TACA Airline
