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mobile marketing

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The Smartphone Economy
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mobile marketing

  1. 1. Group : Sabiha, Chen, Candy and Kaan
  2. 2. • 153.9 million Smartphones sold worldwide in 2012. • Total 2011 sales were 491.4 million units.
  3. 3. • IDC expect 2012 smartphone sales to reach 686 million, and predict they will rise to 982 million in 2015. • IMS Research expects smartphones to reach 1 billion in annual sales in 2016 (half the mobile device market). • IMS Research expects smartphones to reach 1 billion in annual sales in 2016 (half the mobile device market).
  4. 4. mobile application development has a rosy future, but developers are likely to encounter some thorns along the way. Among the serious challenges they face is deciding which operating system to build on -- or whether to bypass the OSes altogether and use the Web as their platform instead. It isn't as simple as choosing the biggest in the pack. In fact, targeting the biggest player can leave a developer dead on the field.
  5. 5. • iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod, Touch and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.
  6. 6. • Mitt Romney becomes first politician to use Apple's iAd service • Taco Bell taps iAd to amplify brand awareness • TACA Airline
  7. 7. • Short range wireless RFID technology
  8. 8. • Physical manifestation of the Facebook like • Best to access via The Nexus S
  9. 9. • You Need • NFC-enabled Android phone • One RFID Tag • A Belt • You need to touch
  10. 10. • Any questions? Thank you!
  11. 11. • http://likebelt.com/ • http://www.mobileburn.com/definition.jsp?te rm=NFC

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