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DSLR Camera Competition in Indonesia Market

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DSLR Camera Competition in Indonesia Market very agresive with two big dominators instead others. How they sell the products, what are their inovations, what is their niece of market. this slide describe red line of that

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DSLR Camera Competition in Indonesia Market

  1. 1. NIKON OLYMPUS SONY FUJIFIL M SAMSUN G KODAK PENTA X MINOLT A CANO N BRANDS
  2. 2. NIKON OLYMPUS SONY FUJIFIL M SAMSUN G KODAK PENTA X MINOLT A CANO N BRAND DOMINATORS VS
  3. 3. NIKONCANON TECHNICALLY VS accesories Physical material easy to use mode aparture pre Image processing shutter speed lens avaibility, price, compatibility grip unit price autofocus recording ability Image stabilization continuous shooting noise control by ISO level flip livescreen White balance
  4. 4. NIKONCANO N SIMPLY VS= TOYOTA = MERCY beginner cheap advance expensive DIFFERENTMARKETSEGMENTATIO
  5. 5. NIKONCANO N MARKETING STRATEGY VSbranding community branding after sales warranty ConservatifAgresive Experienced -> Self educated -> qualitynew comer -> media educated -> “benefit”
  6. 6. NIKONCANO N SALES VS Global market share Year 2010 Based on the global IDC (www.idc.com) 44.5 % 29.8%
  7. 7. SALES NIKONCANO N VS Sales distribution
  8. 8. NIKONCANO N SALES VS Price based on class (year 2011)
  9. 9. NIKONCANO N SALES VS Customer choice Award (year 2013) By hardwarezone.com.sg
  10. 10. RECOMMENDATION FOR OLYMPUS SONY FUJIFIL M SAMSUN G KODAK PENTA X MINOLT A COMMUNTY, BRANDING
  11. 11. THANKS! FURTHER DISCUSS raise your hand pelase!

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