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Using Facebook Pages to Drive Ticket Sales

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Case study of Blue1, a Finnish airline, together with Virta Mediacommunity and Campalyst.

Publicada em: Negócios, Tecnologia

Using Facebook Pages to Drive Ticket Sales

  1. 1. USING FACEBOOK PAGESTO DRIVE TICKET SALESCASE STUDYOCTOBER 2011
  2. 2. CLIENT:BLUE1 AIRLINE (FINNISH AIRLINE – PART OF SAS GROUP)AGENCY:VIRTA MEDIACOMMUNITY
  3. 3. CAMPAIGN GOAL:-  DRIVING SPECIAL OFFER SALESCHANNELS: TIMEFRAME:•  FACEBOOK PAGE •  AUG – SEP, 2011•  FACEBOOK ADS•  DISPLAY ADS
  4. 4. RESULTS
  5. 5. 14% Average REACHING THE FANS IS daily reach of fans* THE BIGGEST 36% CHALLENGE ON FACEBOOK Maximum daily reach of fans* % of page fans that have seen the updates in their news stream
  6. 6. CTRs FOR FACEBOOK0.45%Average Click Through Rate on UPDATES ARE HIGHER THAN FORlinks posted to Facebook Page DISPLAY OR FACEBOOK ADS
  7. 7. 6.3x Conversion rate for visitorsfrom Facebook Pages exceed VISITORS FROM FACEBOOK PAGESconversion rates for Facebook Ads by more than 6 times CONVERT MORE OFTEN THAN 57% VISITORS FROM DISPLAY AND Conversion rate for visitors FACEBOOK ADSfrom Facebook Pages exceed conversion rates for display ads by 57%
  8. 8. BRAND’S FANS30%Average purchase by brand’s fan was 30% higher than a SPEND MORE COMPARED TO purchase by any other OTHER customer CUSTOMERS
  9. 9. BASED ON THE RESULTS, THE CLIENT IS CONSIDERING:-  INCREASING BUDGET FOR DEVELOPING FACEBOOK PAGE-  DIVERTING FACEBOOK ADS TO FAN PAGE INSTEAD OF THE WEBSITE-  FURTHER ANALYSING THE PERFORMANCE OF FACEBOOK PAGE COMPARED TO DISPLAY AND SEARCH ADVERTISING
  10. 10. KNOWING[…NOT GUESSING…]REVENUE PER FANGIVES CONFIDENCE TO INVEST
  11. 11. THANK YOU!Jevgenijs KazaninsCampalyst, CEOjevgenijs@campalyst.com+1 650 283 2003www.campalyst.com

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