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How To Run A
Performance Program
Dirk McGregor
Who am I?

- Managed monthly budgets in excess of $1M
- Early MySpace
- Founding team at Dedicated Media to acquisition
- Director of Acquisition at Beachmint
- Founder, Campaign
Media Buying 101

CPM

CPC

CPL

CPA
Wild West Industry

An Industry Built on Relationships
Large $$$ Changing Hands
High Fraud Rates
Budgets under $3k per month are very small
Deposits required
Where Do We Start?

‘Long-Tail’ & Branded Search Traffic
Lower Risk
Low Volume = Long Learning Time
Buying Lead Data

Buying Leads
Doesn’t Have To Scare You
Depends On Your Industry/Product
Reputable Vendors
Email Campaigns
Landing Page Optimzation is Key
Affiliate Networks

They Still Exist For A Reason
Extend Your Reach
Higher Commissions & Recruiting Fees
Deposit & Fees To Join
Run Your Own Affiliate Program

Control Your Destiny
Negotiate Better Terms
Avoid Fees
Build Personal Relationships
Get Closer To Customers
We Have The Traffic, Time To Optimize

New Visitors

A

B

C

D

Web Traffic

$1M
Media Spend

Mobile Web Phone Traffic

Tablet Web Traffic

}

Improper Tracking
& Optimization
25% of Total Traffic
+ 40% Lower Conversion Rate

= $100,000 LOST
About CampaignEQ

Campaign
Track & Optimize All Traffic: CPC, CPL, CPA
Run Your Own Affiliate Program
Track & Optimize Customer Referrals
Mobile Optimization & Routing
Dirk McGregor
d@campaigneq.com

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How To Run A Performance Program by Dirk McGregor

  • 1. How To Run A Performance Program Dirk McGregor
  • 2. Who am I? - Managed monthly budgets in excess of $1M - Early MySpace - Founding team at Dedicated Media to acquisition - Director of Acquisition at Beachmint - Founder, Campaign
  • 4. Wild West Industry An Industry Built on Relationships Large $$$ Changing Hands High Fraud Rates Budgets under $3k per month are very small Deposits required
  • 5. Where Do We Start? ‘Long-Tail’ & Branded Search Traffic Lower Risk Low Volume = Long Learning Time
  • 6. Buying Lead Data Buying Leads Doesn’t Have To Scare You Depends On Your Industry/Product Reputable Vendors Email Campaigns Landing Page Optimzation is Key
  • 7. Affiliate Networks They Still Exist For A Reason Extend Your Reach Higher Commissions & Recruiting Fees Deposit & Fees To Join
  • 8. Run Your Own Affiliate Program Control Your Destiny Negotiate Better Terms Avoid Fees Build Personal Relationships Get Closer To Customers
  • 9. We Have The Traffic, Time To Optimize New Visitors A B C D Web Traffic $1M Media Spend Mobile Web Phone Traffic Tablet Web Traffic } Improper Tracking & Optimization 25% of Total Traffic + 40% Lower Conversion Rate = $100,000 LOST
  • 10. About CampaignEQ Campaign Track & Optimize All Traffic: CPC, CPL, CPA Run Your Own Affiliate Program Track & Optimize Customer Referrals Mobile Optimization & Routing