http://www.campaigneq.com/ - With a wealth of experience in the performance marketing and media buying space, Dirk McGregor covers all aspects of running a successful performance program: CPM, CPC, CPL, CPA, Affiliate, Lead Generation. Included in the presentation are networks like ValueClick, RightMedia, Rubicon, CNN, Facebook, Google AdWords, Bing, Yahoo, PepperJam, Commission Junction, LinkShare, Share A Sale, Integrate, QuinStreet, XL Marketing. Dirk also talks about the importance of proper marketing tracking, attribution and web & mobile landing page optimization using his new platform, CampaignEQ.