1. More Europeans
Lack Exercise and
Participation in
Sports, Study Says

2. More than 50 percent of people in the European
Union seldom do exercise or participate in any
sports activity, according to figures published by
a Eurobarometer survey conducted in 2009.
Moreover, 42 percent of those respondents
stated they never take part.
On the other hand, another 42 percent of those
respondents state that they do exercise, but only
at least once a week.

3. This result means more than half
of them don't engage in physical
activity, which has further
supported the previously-
published results by an
independent study that there was
a 70 percent increase of
overweight people aged 21-50
years old.

4. This study came after an increase in the rate of health
conditions pertaining to being overweight in the EU.

5. The respondents come from different EU nations,
including the United Kingdom, Denmark, Sweden,
Spain, Italy, Portugal, Finland and Bulgaria, among
many others.

6. The survey also revealed the different lifestyles of both
male and female respondents of the study.

7. Around 74 percent of males ages 15-24 engage in
physical activity, while only 55 percent of females do so.
This led to more speculations about the how health-
conscious women are in the region.
Another startling discovery found in the survey was
that lifestyles often vary between countries.
In Sweden, for example, around 70% of citizens from
Scandinavian countries like Finland, Denmark and
Sweden are likely to exercise at least once a week.
Meanwhile, further south, around 70% of respondents
from Bulgaria, Portugal and Italy claim they do not
exercise.

8. Androulla Vassilou, the European commissioner for
sport, says that, "the results of the survey confirm the
need for more measures to encourage people to
exercise and make it a part of their daily routine”.
He encourages sports marketing practitioners to
market sport not only as an entertainment product,
but a way for people to have a healthy lifestyle.
"This is very important, not only for one's health and
well-being, but also for the economical benefits one
gets from doing exercise," Vassilou says.

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