Apple is an American technology company that designs, develops, and sells consumer electronics, computer software, and personal computers. Apple produces a variety of products including the iPod, iPhone, MacBook, and Macintosh computers. Apple also produces iTunes, which is used to download and store music, movies, TV shows, and podcasts. iTunes connects to Apple products like the iPod and was originally the only way to transfer songs. Apple was founded in 1976 by Steve Jobs and Steve Wozniak and went public in 1980 to raise expansion funds. Apple is now owned by shareholders and was originally an IT company but expanded into media with iTunes.

1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
Callum Harrison

2. Apple
 Learners will choose a media company, (from a
given list) and produce a 1000 word case-study
on that company.
 Choose from, Disney, Apple, Sony (& SyCo), News
Corporation, Google
 Start by telling me what media sector it belongs
to.
 What products it produces (cross-media?)

3. Apple inc. is an American multinational
corporation that designs and markets consumer
electronics, computer software, and personal
computers. The company Apple produce
numerous products for example: The iPod, the
iPhone, the MacBook and the Macintosh
Computers. Apple also produced ITunes which is
used for downloading and storing music, movies,
TV shows and podcasts. ITunes is connected to
the Apple products like the Ipod and is the only
way of transferring songs onto the Ipod etc

4. Apple Computers were founded in 1976 by Steve Jobs and Steve
Wozniak, in fact it was these two that actually raised the money
themselves to start the company.
After having success with the release of their first two models
Steve Woznaik and Steve jobs took the company public in 1980 in
order to raise the money they needed in the effort to expand the
company.
Apple is now owned by the shareholders and or the people who
invested money into the company.
Bill Gates owns 51% of the company, Apple. Apple Inc. didn’t
actually start as a media company it started as an IT company but
when ITunes was made it caused them to change to a media
company because it produced music. Apple now own numerous
companies. Some of which include: Apple acquired C3
Technologies which is a 3D mapping company.

5. Apple have a lot of competition and the main one
being PC manufacturers for example; Dell. but of
course you can also factor in Microsoft as a rival
to their Operating System (OS X/XP).Recently
they have branched out considerably, into online
media (iTunes, Mobile Me, iPhone)so you can
factor in Napster and other legal music download
sites, Hotmail and Gmail, and Samsung,
Blackberry.

6. A lot of Apples Customers are in fact people with there
own business. The reason for this is because of the apps
that you can download on the Apple products. This is a
good use for a business phone. As well as business owners
using Apple it is also very popular with the general public.

7. Because Apple Inc. is a global computer manufacturing
company that changes all the time its hard for them to
keep track of their operations and finances. Because of
this Apple had to redesign and revaluate its organizational
culture and structure in order to avoid bankruptcy.

8. Apple Inc. did receive criticism when they were accused of
sweatshop labour, environmental destruction, and unethical
business practices. Additionally it has been criticised because if its
legal policy of suing people before actually gathering all of the
necessary facts to peruse a legitimate law suit.

9. The information I have used on Apple came from Wikipedia however I have
also used some things from http://www.apple.com/uk/ to ensure that the
information was viable.

10. The information I have used on Apple came from Wikipedia however I have
also used some things from http://www.apple.com/uk/ to ensure that the
information was viable.