1. IBM UK 2013 Q2 Advertising
Overview

2. © 2011 IBM Corporation2
Thought Leadership

3. © 2011 IBM Corporation
OOHTVOnlinePrint
3
Thought Leadership Q2 Messaging Plan
Paid Search Activity to Support all Campaigns
April May June
Wimbledon programme
Smarter Enterprise
Analytics
Mobile business
Social business
Smarter Trends
Wimbledon
Lookalikes/CEC/
Predictive Maintenance
Analytics
Mobile business
Social business

4. © 2011 IBM Corporation4
Priority Categories

5. © 2011 IBM Corporation
OnlinePrint
5
LE Q2 Messaging Plan
Paid Search Activity to Support all Campaigns
Cloud Phase 1
Cloud Phase 1
BAO Phase 1
BAO Phase 1
EIS LE
(Until end of April)
April May June
EIS LE

6. © 2011 IBM Corporation6
MM Q2 Messaging Plan
Paid Search Activity to Support all Campaigns
PrintOnlineVideos
(prerolls)
OOH
(IOD)
Tasty Data
Cloud
April May June
BAO
Analytics
Cloud
BAO
Cloud
PureSystem Channel
(Until end of April)
PureSystem Channel
(Until end of April)

7. © 2011 IBM Corporation
Offerings
banners&
landingpage
7
MM Offerings Q2 Messaging Plan
Paid Search Activity to Support all Campaigns
SmartCloud Enterprise
April May June
Sterling Connect
Cast Iron Cloud

8. © 2011 IBM Corporation8
Intel/ Express Seller

9. © 2011 IBM Corporation
OnlinePrint
9
Intel/ Express Seller Q2 Messaging Plan
Paid Search Activity to Support all Campaigns
April May June
PureFlex
System X
PureFlex
System X
Storewise V3700

10. © 2011 IBM Corporation10