2. Target Audience One – Focus Group
In October 2016, my partner and I devised a short
questionnaire with questions based on the narrative
story we had planned for our music video. We selected
a group of our peers who fit our target audience and
asked these questions, their responses were recorded
and uploaded to SoundCloud so we could take their
feedback and listen to it and evaluate any changes they
3. The things we learnt in doing this focus group were…
• I need to ensure that we do not portray males in a way that could be considered offensive as
not to alienate any possible viewers.
• I should consider the idea of obsession and intensity as suggested by someone in the focus
group as this is what they immediately associate with the song
• I should consider some different outside locations as we do not have that many different
locations planned yet.
• Covers and rereleased of old songs appealed to all of our focus group, as long as there was
something to set it apart from the original.
4. Target Audience Feedback Two – An Older
As the song I picked to create a music video for was a modern version
of an older song, made famous in the 1960’s by Fleetwood Mac, our
song had two audiences. A modern audience of around 16-24 who
would listen to the Bastille cover and also an older audience who would
recall the original.
To help appeal to both audiences, I created a paper questionnaire to
hand out to people in the older target audience to get feedback on
what we could do to appeal to them.
5. These are the questions that I presented to our second target
audience group. As a modern audience will be more used to
new trends in music videos e.g. they will be more prone to
more outrageous costumes and shots from watching videos
from Miley Cyrus and Lady GaGa, this means that things such
as explicit language etc. would be less likely to offend a
modern audience, this is why I decided to ask the older
audience what they would find offensive as I do not want to
alienate them/offend them as a possible audience.
The feedback from this questionnaire told me…
• Explicit language/scenes including nudity would be offensive to all of
the audience asked
• By doing a rerelease it is something that would appeal to the majority
of our audience as long as it doesn’t give the song a negative meaning
with the video.
• Most people agree that our planned narrative suited the song and that
it was relatable as most people will have been through a break up and
• The locations which the audience think would suit the song are
woodland areas and open natural lighted areas.
6. Target Audience Feedback Three – Flickr
When my partner and I went out and completed our
principle photography, and then after I had done the photo-
shoot of our artists for our digipak and advert, I uploaded
them to Flickr in the Vale Media group to allow a group of
people in our main target audience to feedback on our
photos and tell us which shots work and which ones they
didn’t like so we knew what we could use to appeal to the
People between the ages of 16-18 then were able to view
the photographs and leave feedback, as well as my
teachers who will be included in our older target audience
to show us if there is any way I can appeal to both
audiences at once.
7. This shows the comments on some of our photographs...
This feedback helped us determine which photos to use on which pane in our digipak
and how to edit them to appeal to our target audience more effectively. For example by
cropping the background of one of the photographs and enhancing the colour it has
gone from “does not hold your attention for long” to “I really like all of the
complimentary colours within this, the leaves are beautiful” and it is now a really
effective back pane for my digipak.
8. Target Audience Feedback Four – Poll Daddy
I posted on Poll Daddy a range of questions to try and gain
target audience feedback anonymously for some of the features
in our music video and digipak.
This was not effective at all as Poll Daddy is not a large platform
so after a week there was only one vote on the polls which had
no influence on the decisions and it was a waste for nothing to
come from it.
9. Target Audience Feedback Five – Twitter
On Twitter, after the lack of success from Poll Daddy, I
posted a Poll to see how our Target Audience mainly
consumes music. This was so much more successful as
the main audience was a modern audience who will be
active on social media, I gained a lot of votes on this
poll and it helped me know how to advertise my artists.
My audience feedback clearly shows the large majority
of music consumption is done through YouTube and
Spotify, this is why I posted all drafts of the music video
on YouTube and used both the YouTube and Spotify
logos on our adverts.
10. Target Audience Feedback Six - Facebook
On Facebook I posted the final draft of our Music Institution logo. After
editing it a few times I asked for feedback to see if there is anything
else that I could do to improve the logo or if there was anything that
the audience didn’t like about the logo that needed to be changed.
Here is an example of what was said about the logo…
I was very happy with this feedback and so I did not make any more changes to the logo
after this and left it as my final draft.
11. Final Target Audience Feedback
My final TA research was to evaluate our final music video. I devised a
questionnaire to send to members of the target audience, the
questions are listed below…
1. Did the performance shots allow you to identify the star/stars?
2. Were there enough close ups of the stars?
3. Did you understand the narrative?
4. What did you think of the stars representation, their image?
5. Was editing used well enough for meaning to be clear and did it look good?
6. Did you like the costumes and locations? Were there any in particular that worked well?
7. Would the music video encourage you to buy their music?
12. I made a PowerPoint to show the findings of this questionnaire. The things I learnt from this questionnaire was…
Q1. I used a sufficient amount of performance shots to allow the stars to be easily identified,
I feel like upon reflection we could have used at least one performance shot of them
together to identify that they’re a duet.
Q2. Everyone agreed that there was enough close ups of the stars to identify them as the
focus. Upon reflection I wish I had used close ups of them together to identify them as a
duet, this was also agreed with by some audience members.
Q3. The majority of our audience understood the narrative, upon evaluation it could have
been more clear that Luke was an enigma as some found it confusing that he was there and
then gone the next minute.
Q4. Most of the audience agreed that the stars were given an image that suited the genre of
music that they were making, one of the audience members thinks that the stars seem cold
and unapproachable yet a lot of people also thought they were very relatable and just
seemed like ordinary people so overall I think the star image is successful.
13. Q5. People in our audience were really impressed with the editing and how professional it
looked, they agreed that the editing made the storyline clear, however someone did
comment that it could have been more fluent and that the flashbacks could have been
established better between what was a memory and what was happening in the present.
Q6. The audience were mainly impressed by the costumes and locations as the costumes
were very typical of todays fashion making it relatable for a young audience, the only thing
said was we could have used more costume changes to show more time progression. The
locations used went down well with the audience, especially the woodland pathway.
Q7. A couple of people in the audience were very insistent that this was not their genre of
music so they would not be interested in purchasing the music from our artists based on
the video, however everyone else expressed an interest in the music and in the artist from
watching our promotional music video, and also from remembering the original ‘Dreams’
song by Fleetwood Mac.