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Journey mapping is a strategic activity designed to bring teams together to create intentional human-centered products, services and experiences. Journey mapping is a design thinking tool, but it's not just for designers. Cait developed this presentation to guide marketers, business people and creatives who care about meeting and exceeding customer expectations through the step-by-step process of collaborative journey mapping.
This presentation was developed and presented by Caitlin Vlastakis Smith at the Triangle Marketing Club in Raleigh, NC in March 2017.
More presentations by Caitlin Vlastakis Smith here: