Building an effective mobile strategy - SJSU Oct 2014
•Transferir como PPT, PDF•
1 gostou•881 visualizações
What makes for a successful mobile app? How do you define and execute a strategy for your organnization?
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (8)
Semelhante a Building an effective mobile strategy - SJSU Oct 2014
Semelhante a Building an effective mobile strategy - SJSU Oct 2014 (20)
Mais de Daryl Pereira
Mais de Daryl Pereira (20)
Último
Último (20)
Building an effective mobile strategy - SJSU Oct 2014
- 1. Building an effective mobile strategy Daryl Pereira © 2014 @CagedEther IBM Corporation
- 2. Mobile Adoption Shows NO Signs of Decline 41% CAGR Wearable Wireless Devices 1 Trillion Connected Devices 5.6 Billion Personal Devices Sold 2013 2014 2015 © 2014 2 @CagedEther IBM Corporation
- 3. What we want is changing 71% of 16-24 year-olds want a wearable device © 2014 3 @CagedEther IBM Corporation
- 4. Mobile Is Changing Industries Mobile banking transactions grew at 138% CAGR from 0.3B in 2008 to 9.4B in 2012 25% of all online search for travel comes from a mobile device 1/3 of citizens access federal government website by logging in from phones or tablets © 2014 4 @CagedEther IBM Corporation
- 5. Mobile Is Changing How We Work 62% use devices for work related email 47% use devices to read and write docs 41% use devices to access work related apps © 2014 5 @CagedEther IBM Corporation
- 6. What does it take to build a mobile app? Devices Wireless Internet Firewall Server Database © 2014 6 @CagedEther IBM Corporation
- 7. Sales/Marketing A Customer Support B Manufacturing C The case study © 2014 7 @CagedEther IBM Corporation
- 8. Mobile trends transforming business and IT © 2014 8 @CagedEther IBM Corporation
- 9. These Trends Bring Business and IT Challenges Business & IT Changes Clients operate in a “multi-screen” world New process and business designs required for transformation opportunities Rapid and disruptive innovation shortening time to value requirements © 2014 9 @CagedEther IBM Corporation
- 10. These Trends Bring Business and IT Challenges Privacy & Security Protection of privacy and confidential information Policies for client-owned smartphones and tablets Visibility, security and management of mobile platform requirements © 2014 10 @CagedEther IBM Corporation
- 11. These Trends Bring Business and IT Challenges Integration Developing apps that integrate with information across the enterprise Infrastructure complexity from multiple device platforms Unique mobile requirements for employees/workers © 2014 11 @CagedEther IBM Corporation
- 12. BYOD: transforming the workplace © 2014 12 @CagedEther IBM Corporation
- 13. BYOD – what does it bring? © 2014 13 @CagedEther IBM Corporation
- 14. BYOD challenges © 2014 14 @CagedEther IBM Corporation
- 15. The four corners of a successful BYOD program © 2014 15 @CagedEther IBM Corporation
- 16. The case study Sales/Marketing A Customer Support B Manufacturing C © 2014 16 @CagedEther IBM Corporation
Notas do Editor
- Abstract: Mobile expectations are changing - enterprises continuously need new skills and offerings to successfully turn mobile opportunities into business outcomes. But, in order to be successful, there are a number of obstacles to overcome. Based on actual customer experiences, this session will show you a comprehensive approach to planning, implementing and managing a ‘mobile first’ approach. In particular, you will learn how to launch a mobile first business transformation, deploy mobile first applications, create a mobile first customer experience and institute a mobile first IT infrastructure. Attend this session and learn the key steps toward building a mobile enterprise.
- Over the next five years, the total market for wearable wireless devices in sports and healthcare will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%.
- Over the next five years, the total market for wearable wireless devices in sports and healthcare will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%.
- Source: Digital Front Office (DFO) Institute for Business Value Study, Q19a. For which of the following do you use your mobile phone? Select all that apply. Q19b. For which of the following do you use your mobile phone? Select all that apply.
- Source: Digital Front Office (DFO) Institute for Business Value Study, Q19a. For which of the following do you use your mobile phone? Select all that apply. Q19b. For which of the following do you use your mobile phone? Select all that apply.
- The Situation: Trends like BYOD, organizational demands for mobile applications, smarter commerce, and the emergence of new CMO and CISO agendas present an opportunity for IT leaders to drive mobile initiatives that lead to new sources of business value. These trends also present challenges for the IT organization as mobile environments are becoming more complex, difficult and costly to manage, and present new security challenges for the IT network, data, and applications. The proliferation of mobile devices and platforms – including multiple devices per employee, M2M technologies, lack of standardization, ever-increasing demands on the IT infrastructure as data traffic explodes, and the need to securely mobile-enable existing and future business processes while keeping mobile and wireless expenses under control and ensuring positive end user experience – are themes that are continuing to rise to the top of the IT organization’s agenda. While the opportunities mobile presents are significant and mobile has become an enterprise requirement, there are a number of challenges clients face: First, at a business level, the basic models are changing in the way the business interacts and transacts with customers, employees and partners. Full business transactions need to be enabled with low latency request/response characteristics 24x7 from anywhere in the world at anytime. Knowledge of location can be important and utilized as part of the interaction. Social business interactions add opportunities and complexity to the space. Second, as we mentioned earlier the app development lifecycle is more complicated. In addition to being faster and more iterative, you have to deal with multiple device platforms and development styles. You have to securely integrate into back-end enterprise services and cloud and be ready to scale appropriately – even when demand occurs in less predictable patterns. On top of all that you have unique mobile requirements like a user interface that has significant restrictions in terms of real-estate. Third, you need to figure out how to protect your confidential information and the privacy of the participants – all while you are enabling connection through devices owned privately by the participants themselves and not controlled by the enterprise. You also have to figure out how to manage all the elements effectively from the device to the back-end platform. These are real challenges. Our recent Tech Report indicated the top three mobile adoption concerns: security/privacy, cost of development, integrating with cloud.
- The Situation: Trends like BYOD, organizational demands for mobile applications, smarter commerce, and the emergence of new CMO and CISO agendas present an opportunity for IT leaders to drive mobile initiatives that lead to new sources of business value. These trends also present challenges for the IT organization as mobile environments are becoming more complex, difficult and costly to manage, and present new security challenges for the IT network, data, and applications. The proliferation of mobile devices and platforms – including multiple devices per employee, M2M technologies, lack of standardization, ever-increasing demands on the IT infrastructure as data traffic explodes, and the need to securely mobile-enable existing and future business processes while keeping mobile and wireless expenses under control and ensuring positive end user experience – are themes that are continuing to rise to the top of the IT organization’s agenda. While the opportunities mobile presents are significant and mobile has become an enterprise requirement, there are a number of challenges clients face: First, at a business level, the basic models are changing in the way the business interacts and transacts with customers, employees and partners. Full business transactions need to be enabled with low latency request/response characteristics 24x7 from anywhere in the world at anytime. Knowledge of location can be important and utilized as part of the interaction. Social business interactions add opportunities and complexity to the space. Second, as we mentioned earlier the app development lifecycle is more complicated. In addition to being faster and more iterative, you have to deal with multiple device platforms and development styles. You have to securely integrate into back-end enterprise services and cloud and be ready to scale appropriately – even when demand occurs in less predictable patterns. On top of all that you have unique mobile requirements like a user interface that has significant restrictions in terms of real-estate. Third, you need to figure out how to protect your confidential information and the privacy of the participants – all while you are enabling connection through devices owned privately by the participants themselves and not controlled by the enterprise. You also have to figure out how to manage all the elements effectively from the device to the back-end platform. These are real challenges. Our recent Tech Report indicated the top three mobile adoption concerns: security/privacy, cost of development, integrating with cloud.
- The Situation: Trends like BYOD, organizational demands for mobile applications, smarter commerce, and the emergence of new CMO and CISO agendas present an opportunity for IT leaders to drive mobile initiatives that lead to new sources of business value. These trends also present challenges for the IT organization as mobile environments are becoming more complex, difficult and costly to manage, and present new security challenges for the IT network, data, and applications. The proliferation of mobile devices and platforms – including multiple devices per employee, M2M technologies, lack of standardization, ever-increasing demands on the IT infrastructure as data traffic explodes, and the need to securely mobile-enable existing and future business processes while keeping mobile and wireless expenses under control and ensuring positive end user experience – are themes that are continuing to rise to the top of the IT organization’s agenda. While the opportunities mobile presents are significant and mobile has become an enterprise requirement, there are a number of challenges clients face: First, at a business level, the basic models are changing in the way the business interacts and transacts with customers, employees and partners. Full business transactions need to be enabled with low latency request/response characteristics 24x7 from anywhere in the world at anytime. Knowledge of location can be important and utilized as part of the interaction. Social business interactions add opportunities and complexity to the space. Second, as we mentioned earlier the app development lifecycle is more complicated. In addition to being faster and more iterative, you have to deal with multiple device platforms and development styles. You have to securely integrate into back-end enterprise services and cloud and be ready to scale appropriately – even when demand occurs in less predictable patterns. On top of all that you have unique mobile requirements like a user interface that has significant restrictions in terms of real-estate. Third, you need to figure out how to protect your confidential information and the privacy of the participants – all while you are enabling connection through devices owned privately by the participants themselves and not controlled by the enterprise. You also have to figure out how to manage all the elements effectively from the device to the back-end platform. These are real challenges. Our recent Tech Report indicated the top three mobile adoption concerns: security/privacy, cost of development, integrating with cloud.