Amul

Presentation By:- Rishabh Shukla XI-E Roll No:-51 Guided By:- Mrs.Bhanu Mam COOPERATIVE REVOLUTION IN INDIA Amul

AMUL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TWIN OBJECTIVES AMUL’S BUSINESS STRATEGY

[object Object],[object Object],[object Object],[object Object],[object Object],How Kurien transformed AMUL from a dream into a major industrial entity …???

They combined market and social development why…??? ,[object Object],[object Object],[object Object]

AMUL has adopted the network model in early 1950s

India’s First Pro-Biotic Wellness Ice cream & Sugar Free Delights For Diabetics. FIRST MOVERS ADVANTAGE

Forward Integration ,[object Object],[object Object],[object Object],[object Object]

Product Repositioning ,[object Object],[object Object],PRODUCT ELIMINATION

Market Penetration Strategy ,[object Object],[object Object]

Market Development Strategy ,[object Object],[object Object],[object Object]

Product Development Strategy ,[object Object],[object Object],packaged buttermilk is aimed to be another non-carbonated cool drink in the Amul Cool range

Diversification Strategy ,[object Object],[object Object],[object Object],Concentric Diversification Strategy

[object Object],Conglomerate Diversification Strategy

[object Object],[object Object],Horizontal Diversification Strategy

AMUL’s Best Practices ,[object Object],[object Object],[object Object]

Improvement Programs ,[object Object],[object Object]

Constant Innovation ,[object Object]

Coordination ,[object Object],[object Object]

Enterprise- wise Integrated Application System (EIAS). ,[object Object],[object Object],[object Object],[object Object],FIRST MOVERS ADVANTAGE

[object Object],[object Object]

Amul

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