12. • Color increase brand recognition by up to 80%.
• Color increase the memory.
• Ads in color are read up to 42% more often than the same
ads in
black and white
• It cost less than you think.
Whyis ColorbrandingImportant???
22. Colorcodein differentcolormode
CMYK COLOR
MODE
FOR ORANGE
C: 0
M: 70%
Y: 100%
K: 0
RGB COLOR
MODE
R: 243
G: 112
B: 33
Spot Color
Pantone 158C
On Orange Color
CMYK COLOR
MODE
FOR GREEN
C: 100%
M: 0
Y: 100%
K: 0
RGB COLOR
MODE
R: 0
G: 166
B: 81
Spot Color
Pantone 7739C
On Green Color
50. Advertisement through WEB
• In Nepal Internet users grow by 54% within
1 year of time period.
• Total Internet user 3.59 Million compare to
2.45 Million of last year.
• 100% plus growth in wireless internet
users.
103. What is Century CARE Marathon
• Tie up programme with NGO/INGO and any well
known
personality for social responsibility.
• Through this programme deprived sector like street
children or flood victims will be benefited.
104. How it willgo
• Press coverage for the programme.
• Print Ad and TVC For the event.
• Regional Based Marathon.
105. Benefits from the Century CARE Marathon
• Market buzz about Century Bank.
• A Part of CSR Activity.
• Direct Interact with costumers.
106.
107.
108. Other CSR Activities
• Study materials distribution: Computer, Copy, Pen
etc.
• Local bus park branding of outside the valley.
• Century Chautara.