1. CLASSIFICATION
OF VALUES

2. Economic Behavioral
Nonsocial
Social or self-
concern

3. ECONOMIC VALUE
The term is used to
refer to object
possessing values.

4. Behavioral values
Refers to the
internalized guides in
the production of
behavior.

5. Social values
Are values arising from inter-
personal relations.
prescritive proscriptive
“thou shalt” “thou shalt not”

6. Nonsocial or self-concer
values
•This classification is in terms of the
relationship between the subscriber to
the value the beneficiary.
• self- oriented or egocentric values
•Other oriented or disinterested values