1. DIGITAL INMIGRANTS AND DIGITAL NATIVES EXPECTATION COLLECTION IN
THE ANDALUSIAN PUBLIC HEALTH SYSTEM VIRTUAL LIBRARY:
COMMUNICATION WITH OUR USERS
MMar Pérez-Hidalgo1; Dídac Margaix-Arnal2 Pilar Toro-Sánchez-Blanco1; Teresa Matomoros-Casas1; Juan Hernández-Morales1; Isabel
Pérez- Margaix- Toro-Sánchez- Matomoros- Hernández-
Montes-del-Olmo1; David Novillo-Ortiz3; Verónica Juan-Quilis1.
Montes-del- Novillo- Juan-
1Andalusian Public Health System Virtual Library. Seville. Spain 2University of Valencia. Library. Valencia. Spain. 3Carlos III University.
Librarianship and Documentation Department Madrid Spain
Department. Madrid. Spain.
BACKGROUND AND OBJECTIVE
The Andalusian Public Health System Virtual Library (Biblioteca Virtual del Sistema Sanitario Público de Andalucía, BV-
SSPA) is a collection of services and information resources that are offered through the Internet to the Andalusian Public
Health System, who serves to more than 8 million people through 40 hospitals, more than 1.500 primary care centers, 10
research centers and 95.000 health proffessionals.
In traditional libraries the Internet is one of the channels used in their relationship with their users nevertheless in virtual
users,
libraries the Internet is the main channel for the communication with them. Social networks and Web 2.0 become
indispensable tools to offer a better service. According to this, the BV-SSPA has evaluated the capabilities and knowledge of
their users on these tools to check the value of these communication, interaction alternative channels.
METHODS
Descriptive transversal design made between users of the Andalusian Public Health System composed by:
Survey Are you user 2.0?
Duration 45 days
Answers: 518 (5.4% estimated potential users)
On line and paper
OUTCOMES
Main outcomes are:
Editing their own blog Using any professional social network
68%
49%
29%
19% 22%
12%
Usually Almost never Never Usually Almost never Never
Commenting/Voting/Sharing on Using a mobile device
Usually Almost Never Never
52,6%
59% 34,4%
49% 48% 53%
39% 37% 34% 12,9%
30%
11% 13% 15% 13%
Usually Almost never Never
Blogs Scholarly Journals Press Share News
CONCLUSIONS
• Andalusian Public Health System Virtual Library users are normally older than 25 years. The difference between digital
natives and inmigrants is not determined by their age, but by their attitude regarding Web 2.0.
• According to the survey data, our users seem to be less inclined to the creation of their own content on the Internet, but
they show an active attitude using professional networks and sharing news and other contents.
• Most of them uses mobile devices to access the Internet.
• Delivering the access through mobile dispositives and increasing participation in social network would improve the BV-
SSPA communication and interaction with users.
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