1. Time To Go.. Social..

2. Why Go Social?
57% 7 out of 10
businesses plan to hike their social people take their decision based on the
media spend in 2013. reviews written online.
80%
people trust online peer
recommendations.
50% 75%
people follow
brands in social
media
40% companies now use Twitter
as a marketing channel
companies admit to having no training or
governance of social media.

3. Few More Reasons!
2 out of 3 58%
CEOs label social media a high priority
social media users believe Facebook
influences purchases
60% One in three
small businesses are now using social
employees would like help
media.
from employers to share
relevant content
6%
social media users post brand-related content

4. India's Favorite Social Media
Platforms

5. Facebook Stats
1.2 Billion 60.2 Million 9 Million 42 Million
worldwide users Indian Users apps pages
Unique Visitors on Age Group on Facebook
Facebook
7% 10% 13-17
3% 13%
18-25
37% Women 29% 26-34
18%
60% Men 35-44
23%
Not Specified 45-54
55-64

6. Why Facebook?
Advertisement Brand Recall Buzz Customer Care CRM Indian Users
Crowd Sourcing Services Mobile Friendly Product
Promotion Promotion

7. Twitter Stats
500 Million Users Worldwide 15 Million Users in India
Users in India
Female 0% 0%
20%
Male
80%

8. Why Twitter?
Brand Recall Ultra Mobile Product Indian Users
Buzz
Friendly Promotion
CRM Crowd Sourcing Customer Care

9. LinkedIn Stats
200 Million worldwide users 18 Million Indian Users
Age Group on LinkedIn Unique Visitors on
1% 2% LinkedIn
8% 2% 12% 14-17
18-24 8%
25%
25-34
50% Men
35-44 38% 54%
Women
45-54
Not Specified
55-64

10. Why LinkedIn?
Brand Recall Buzz Crowd Sourcing HR Solutions
Advertisement
Indian Users Mobile App Product Promotion SEO Value Services Marketing

11. Google+ Stats
400 Million Users Worldwide 5 million g+ is pressed everyday
Google+ Users Relationship Status of Users
Male Female
0%
0%
31% Married
30%
42%
Single
70% Various
27%

12. Why Google+?
Advertisement Brand Recall Customer Care Mobile Friendly Buzz CRM
Product High SEO Value Service Crowd Indian Users
Promotion Promotion Sourcing

13. Pinterest
Stats
25 Million Worldwide Users 1.2 Million Indian Users
Unique visitors on Pinterest Age Group on Pinterest
5%
13-17
32% 20% 19% 18-24
Men
68% 25% 25-34
Women 31%
35-44
45-54

14. Objectives of Going
Social
Communicate Brand's Imparting Nutritional
Heritage. Value of the brand to
People
Humanize Befriending
the Brand by Community Through
Dobbie
going Social
Communicating Nutritional
High Brand Recall
Value of Gourmet Breads through strong Digital
to the Health Conscious Presence

15. Content Distribution
Product & Company Community Building & CRM
Promotion
High SEO Value
Traffic on Main Website
MicroSite
Blogs
Forums

16. Facebook Page
Adding Timeline :
Highlight the
heritage of your
brand
Dobbie’s App
Writing Basic
Info & other Recipes can
Attributes in
be uploaded
Creative Writing Products can be
on Facebook Social Media
to enhance intra Showcased just
search Integration
like website

17. Engagement on
Facebook
 Dobbie’s cartoon strip can be posted twice or thrice in a week.
 Health tips: Low Cal recipes which includes your Gourmet Range of Breads.
 Lingo similar to Bakwaas Advertisement can be created exclusively for Dobbie.
 Can Integrate contests on Microsite with Facebook page
 Linking applications, twitter & micro site into a well-designed tab.
 Can Play around with the Style Quotient of Community to promote ‘The Sexy Bread’
 Can run a week long campaign on ‘Your Harvest Savior moment’ asking the community to
share their moment when harvest saved them from hunger.
 Asking Fans to Upload their Exotic Recipes Made with Their Favourite Harvest Gold Bread
Variant, which can later be featured in a recipe album with fan’s photograph.
 Dobbie’s Rapid fire questionnaire can be created with a timer on an app.
 All the queries/Grievances/complaints can be handled promptly

18. Facebook Application
Idea
An app can be created to engage community can
be created which will add fun factor as well as be a
great way to communicate harvest's relation with
its buyers & Heritage through Dobbie's questions!
1. User goes to the application and sees thumbnail of the various breads.
2. User selects the bread with which he wants to make his sandwich.
3. User will now be asked to choose from among various ingredients available to make a sandwich (every
ingredient will have some points attached to it)
4. Once the user selects his ingredient, Dobbie will ask him a question to unlock that ingredient. (more the
points attached to the ingredient, the difficult the question will be)
5. If the user answers the question correctly he would be given that ingredient and he can then continue
further unlocking other ingredients to make his sandwich.
6. Once the user is through making his sandwich, the point value of his sandwich will be shared on his
wall. It will also come in all his friends newsfeed.
7. Various funny names can be given to sandwiches based on the ingredients.

19. Facebook App (creative
depiction)

20. Dobbie's Twitter Handle
Social Networks
Integration
Expressive Cover
image
Space for
product
promotio
n
CRM & Product Promotion Tweets in Dobbie's own Lingo

21. Twitter Engagement
 Using a personal lingo. Eg: ‘Dobbie says it is too cold, take a break and catch a garma
garam chai with Harvest Gold’
 Organising tweetathons.
 Tweet about topics like health, nutrition ,breakfast habits, etc.
 Reach out to your audience like those living alone, college students, hostellers.
 Responding promptly to people’s questions & comments.
 Tweeting about the news, events related to your organisation.
 Tweeting interesting recipes through links on the microsite.
 Starting contest with the hashtags like-
#dobbie
#harvestgold
#dobbierecipe
#thesexybread
#healthyharvest
#breadhoonproductnahin

22. LinkedIn-Company's
Page
Groups can be
started around
general topics
like Breakfast
Rush for Can be
working people used for
banner Ads
also like
Facebook
Expressive for High
Cover Image ROI
Life at
harvest can
be shown Can Create a
through the special element
posts of on each product
Employees and can give
dedicated
updates on same

23. Activities on LinkedIn
 Detailed Profile with Product listings will be done.
 Regular updates on Industry on the company page.
 Relevant groups like, Breakfast Rush for the working class can be formed
 Precision Targeting of the working class who rush during the breakfast and have bread daily
 Regular Webinars on health could also be arranged with the dieticians.
 Engage Polls - Dobbie Asking questions
 Engage Groups : Make Groups, Maintain Relationship with Group Members and Chat with them
 Run a special LinkedIn group promotion, or contest . Might invite your group members to enter
for free.
 Sharing Health tips, Diet Planners & Healthy Recipes
 BMI application can be created for LinkedIn followers
 HR centric activities like virtual brainstorming, Life @ Harvest can be shown/Done
 LinkedIn ads can be run as they incur high ROI

24. Dobbie's YouTube
Channel
Profile Writing
Contests
can be run
to increase
subscriber
s & views
through
third party
apps
Social Plug-ins
Video of the
Dobbie’s Gags Integration
the quick one Promotional
minute recipes Videos

25. YouTube Fun
 Dobbie’s Gags can be uploaded and made viral with bookmarking Sites
 One minute recipes for the impatient Working people/Students/Loners can be uploaded with a
pinch of Humor.
 Community can be told to upload pictures and a video can be made with the compilation of the
same pictures, People will make it viral which eventually will get us more subscribers.
 Interviews with Dieticians can be published on the channels to gain subscriptions.
 YouTube contest for the Freakiest Sandwich can be run, telling people to upload the recipe step
by step and the winner will get a chance to get featured with Dobbie on official Channel of
Harvest Gold.
 Third party app can be integrated with the YT channel to make the campaign viral in the
community.
 YouTube videos can be promoted across social network to gain mileage across people in various
communities.

26.  Profile will be maintained to gain High SEO  Various Boards can be created with different
value interest
 Joining, forming circles where something  Regular pinning & Re-pinning can be done
related to breakfast habits, breads is with eye-feasting Recipes & excellent food
discussed and regular updates can be photography.
posted.  Influencers can be identified and their
 Various Hangouts can be arranged where boards can be pinned with images
Dobbie will connect to the community.  Various boards like ‘Behind the Scenes’
 When people will search for your brand on showing hygiene and life at harvest can be
Google, they can get the latest info straight made to draw eyeballs
from your Google+ page.  Open Board for customers can be created
 Running an Application or game shall engage to get pins from the community to enhance
more visitors engagement.

27. Dobbie's MicroSite
Welcome To To Dobbie’s World
Welcome Dobbie’s World Login /
Register/
Login
Dobbie’s
Dobbie’s
Register
Logo
Logo
About Harvest
About Harvest Bread-Vita
HowHow Participate in
do I do I Participate in
Contest! Vita Contest!
Bread Download Mobile Apps!Apps!
Download Mobile
Bread-vita Contest ?
Breadvita Contest ? Become a Harvest Club Member!
Become a Harvest Club
Member and Enjoy Special
Privileges
Make Your Own Sandwich Recipe
Make Your Own Sandwich Recipe
Unlock various Breads & Ingredient's Enjoy Special Benefits
Become a Harvest Club Member! Unlock various Breads & Ingredient's Enjoy Special Benefits
Become a Harvest Club Member!
answering Dobbie’s simple Questions! Privileges!
answering Dobbie’s simple Questions! and and Privileges!
Follow Share
Get Sandwich Maker App on Mobile!
Get Sandwich Maker App on Follow Share
Like Like On with
On with
Mobile! on FB! FB!
on Twitte
Twitter
Friend
Friends
Check Your Nutrition Quotient! r s
Terms & Conditions
Terms & Conditions Disclaimer
Disclaime
r

28. Advantage Microsite
 Dobbie’s exclusive website will give brand mascot a new credibility.
 Contest and applications can be integrated on the website along with those at
Social Platforms.
 Harvest club can be managed through a dedicated website.
 Traffic on the Social Sites can be routed on the microsite to enhance experience of
the community.
 Social Plug-ins with Real time updates can be integrated.
 Dobbie’s Blogs can be published on the website along with Tumblr or wordpress to
enhance search results

29. Forums | Blogs | Q&A
 Participation in various relevant forums and seedings can boost the traffic both on
website as well as microsite.
 Blogs can be instrumental in the making the campaign viral as blogs are accepted
as the most preferred tool for content marketing.
 Planting Questions and answering at Yahoo answers and Wiki Answers is the
fastest way to get noticed amongst the netizens
 Threads related to food & nutrition and healthy eating habits can be started and
third party seeding can be done to facilitate conversation amongst members.
 Video Blogs by Dobbie can get viral easily

30. How We Manage Your Campaign
Sentiment
Brand Audit Analysis Develop
Strategy
Edit or Revise Strategy (if Seek Approval
needed)
Execute Monitor & Moderate Insight Reports &
Strategy Feedback

31. How it Works!
Step One Step Two Step Three Step Four Step Five
Get your Brand Choose the right Opt for a 15 days Kick start your Get Monthly
Scan and Package or get Pilot Project* Digital Media insights on
Sentiment one designed Marketing progress and
Analysis Done & exclusively for Campaign Enjoy watching
Get a complete you your Business
report grow.

32. Bird's Eye View of Client's Experience

33. What Goes in Delivering a Campaign

34. Preferred Tools in our Kit
Analysis l Management l Monitoring

35. Dedicated team of Content Writers, Social Media Strategists, Graphic Designer, Web
Developers, Video Editors & Moderators to look after your campaign
24x7x365 monitoring to keep you stay Up & Live always
Amazingly Functional Ecosystem of Training & Client Servicing
Savings cost of Hiring & Training, Outsource at 10% price
Detailed Monthly insights & Reports on Progress
Use of Ultra Sophisticated Web tools to manage Online Reputation & Digital
Campaigns
Save Time for your core business & leave your CRM on us!
Dedicated personalised Client support & coordination.

36. Somesh Jagga
Business Head- Client Servicing & Training
+91 99110 32000 l somesh.jagga@buzzooka.in
Buzzooka InfoMedia Private Limited
#402 Jackson Crown Heights Crowne Plaza Rohini Delhi-85
info@buzzooka.in | www.buzzooka.in