2.  Initially our target audience was both males and females between the ages of 16 and 24.
 We based this decision by looking at the genre of our music and who we thought it would appeal to
most. We also carried out questionairres and interviews to find out what other people thought about
our choice of target audience.
 we considered real bands such as ‘Mumford and Sons’ and ‘The Killers’ and looked at how they
appealed to their audiences. We looked at how they presented themselves in music magazines and
how they displayed information such as tour dates.

3.  Questions we considered when constructing our
questionairre involved personal questions such as the
person’s age and personal tastes in music. For example,
their favorite genre of music.
 The questionairre was created so that we could find out
directly about what types of music people liked within their
age range. Also what they liked to see in music videos and
what they liked about particular conventions within videos.
 From our questionaire we found that the genre of music
that we was, was very popular and well liked within our
target audience.
 This effected our planning in a positive way as we now
knew that we were making a video for a large target
audience.

4.  To find out more about music videos in general we
arranged a focus group.
 We wanted to find out what the group liked about
music videos and what they thought was important to
include. For example, we found out that they thought
it was important for a music video to have a narrative.
 The focus group went very well and we found out lots
of information which benefitted us.
 This also had a very positive impact on our music video
as our focus group gave us lots of new and exciting
ideas for our video.

5.  The audience feedback from our first video was reasonably
positive. They seemed happy and impressed with the work
we had produced and showed them.
 Although they had a few points for improvement we
believed we met many of their expectations.
 For example, they enjoyed the setting we had used which
was central London.
 As well as that they enjoyed the variety of shots we used,
especially the group shots.

6. To reach our desired target audience we placed large
emphisis on the marketing of the video.
The marketing included making a digi-pak and an
advertisment poster.
To get ideas on what sort of poster and digi-pak our audience
would like to see, we made rough copies and interviewed
their opinions n the draft copies.
In these interviews they told us what they’d like to see on the
digi-pak and posters and this aided us in creating successful
marketting for our music video.